--- title: "JDog Brands Premiered New Veteran-Led TV Show, “Operation Hidden Treasure”" url: https://burnaze.com/article/df9afefa-04a8-4c9b-9d3f-24106b1be3ad source: "1851 Franchise" original_url: https://1851franchise.com/jdog-brands-premiered-new-veteran-led-tv-show-operation-hidden-treasure-2717232 category: "Grooming" industry: "Pets" segment: "Grooming" topics: ["Emerging brands"] published: 2021-11-17T18:13:00.000Z modified: 2026-11-01T01:38:52.881Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f7334ed8128ea5393741ac176854d3423559.jpg --- # JDog Brands Premiered New Veteran-Led TV Show, “Operation Hidden Treasure” **TL;DR:** JDog Brands, a veteran-centric franchisor, has premiered a new TV show called "Operation Hidden Treasure" to raise awareness about veteran unemployment and promote franchise opportunities. The show follows veteran teams from JDog Junk Removal and Hauling as they salvage and repurpose unused items to help people in need. *originally published in 1851 Franchise on 2021-11-17. [Read the original](https://1851franchise.com/jdog-brands-premiered-new-veteran-led-tv-show-operation-hidden-treasure-2717232).* ## Key facts - 19 million military Veterans in America - 6.5% of Veterans are unemployed - JDog Brands has a low franchise fee for Veterans ## Story JDog Brands , the veteran-centric franchisor, is on a mission to reduce veteran unemployment across the country by establishing a veteran-owned and veteran family franchise in every U.S. zip code. Now, to help spread the message of why it is essential to give back to Veterans in communities across the country (and uncover some treasures along the way), the JDog crew is heading to the small screen with the release of its new TV show on Discovery, “ Operation Hidden Treasure .” Operation Hidden Treasure follows enterprising U.S. military Veterans and their families whose mission is to salvage and repurpose otherwise unused items and turn them into “hidden treasures” for people in need. In every episode, two veteran teams from JDog Junk Removal and Hauling look to recycle or repurpose as much as 80% of the objects that their teams pick up from each job — with unexpected items embarking on a new journey to benefit a family or person in need. One of the show’s main characters is JDog Junk Removal and Hauling franchisee Joe Yurick . Yurick is a U.S. Army Veteran and former missile operator who struggled to find his footing after returning from deployment. When the self-proclaimed “vetrepreneur” discovered JDog Brands, he felt aligned with its mission to help lower Veteran unemployment and homelessness. Today, Yurick is the owner of JDog Junk Removal and Hauling in Southern Lancaster, Pennsylvania and appears in almost all of the 10 Operation Hidden Treasure episodes. “The show follows what we do — we get hired by a customer, do a clean out and find something unique,” said Yurick. “We show up to a job not really knowing what to expect, but we’ll often find something in a customer's house that we can donate to Veterans. It can be anything — we recently cleaned out a home for a dog owner who had items to get rid of, so we donated to a Veteran-owned dog shelter.” ## JDog Auction and charity Every episode also includes a “JDog Auction” of an intriguing item discovered during a cleanout and made available to bid on by the public via the JDog website. Profits from every auction are donated to the JDog Foundation, which helps fund PTSD and suicide prevention resources for Veterans and their families. "After the military, I had a hard time coming back to real life,” said Yurick. “I never celebrated my military background, but with JDog and the new show, I am proud to show and tell people that I am a Veteran and that my crew is too. I saw a business opportunity where I could celebrate being a Veteran and work with other Veterans." America is home to 19 million military Veterans, 6.5% of whom are unemployed. The military encourages a lifestyle of honor, courage and service, which can unfortunately be the opposite of many modern work environments. That is why many Veterans — particularly those suffering from post-traumatic stress disorders — may find it difficult to find fulfilling work post-service. ## Veteran-centric business model JDog Brands was designed by Veteran Jerry Flanagan and his wife, Tracy Flanagan, to specifically address this problem by creating a business ownership opportunity tailor-made for those with military experience. Some of the Veteran-centric benefits include low startup costs without the need for inventory or retail space, a proven and operationalized business model that taps into the common skills developed during service and the opportunity to leverage a community of supportive and like-minded Veterans. “Overall, first-time Veteran franchisees don’t need any specific industry experience in junk removal or even business ownership to thrive with JDog,” said Flanagan. “Instead, owners need to connect with JDog’s core values of respect, integrity and trust — three staples of the military lifestyle.” As home services become more relevant than ever following the pandemic, those Veteran-focused values have also proven to be a valuable asset on the consumer side, with homeowners recognizing the rare professionalism and reliability that JDog’s military background brings to the table. Now, with the release of Operation Hidden Treasure, even more people are learning about the JDog community. “When franchisees buy into JDog Brands, they are becoming a part of a brotherhood and sisterhood of Veterans and military families,” said Flanagan. “We are excited to put the spotlight on this community with our new TV show and continue providing a valuable outlet for Veteran entrepreneurs who are struggling to adapt to civilian life and who are eager to give back to their local communities.” And Yurick says JDog ownership has given him just that — a truly life-changing experience and opportunity to make a real difference. “My high school recently sent me a letter informing me I would be inducted into the school’s Hall of Fame for my work with JDog,” said Yurick. “My senior year, I didn't know what I wanted to do when I was older. I was the class clown, and I didnt even know if I was going to be allowed to walk for graduation. The following December, I signed the paperwork to be in the military. Now, 21 years later, it feels great to know I am able to touch so many lives and am also recognized for the good work I am doing. I went from not even having my picture in the yearbook to being a star on a national television show. If I can do it, you can do it!” ## Entities - 1851 Franchise (publication) - Pets (sector) - franchise opportunities (topic) - JDog Brands (company) - junk removal (topic) - Jerry Flanagan (person) - veteran unemployment (topic) - veteran-centric business (topic) - tv show (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/jdog-brands-premiered-new-veteran-led-tv-show-operation-hidden-treasure-2717232). Summarized by Burnaze (https://burnaze.com/article/df9afefa-04a8-4c9b-9d3f-24106b1be3ad).