---
title: "SALON Today: Skincare Spa Heyday Sets Ambitious Plan for Growth"
url: https://burnaze.com/article/dfa639b4-138b-46fd-a4f9-fbe8c51ac88a
source: "1851 Franchise"
original_url: https://1851franchise.com/salon-today-skincare-spa-heyday-sets-ambitious-plan-for-growth-2717373
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2021-12-03T17:12:00.000Z
modified: 2026-11-01T02:12:23.614Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e11389b9a08e08d756782083abeea1cd9959.jpg
---

# SALON Today: Skincare Spa Heyday Sets Ambitious Plan for Growth

**TL;DR:** Heyday, a skincare spa franchise, aims to expand to 300 locations in the next five years with a membership-based structure. The company has 11 locations primarily in New York, Philadelphia, and LA, and has signed nine new franchises since announcing its growth plans.

*originally published in 1851 Franchise on 2021-12-03. [Read the original](https://1851franchise.com/salon-today-skincare-spa-heyday-sets-ambitious-plan-for-growth-2717373).*

## Story

In a recent interview with Salon Today, Sean Brock discussed Heyday’s growth goal of 300 franchise units in the next five years, the company's membership-based structure, and how the company is positioning facials as a regular part of one’s skincare routine.

“We have 11 locations primarily in New York, Philadelphia and LA, and really what we’ve done is provide the service of a facial outside of a day spa or a resort and focus not on the beauty side of a facial, but also on the wellness aspect of clients taking care of their skin on a monthly basis,” said Brock.

When asked about the brand’s ambitious plans to grow to 300 locations across the U.S. and geographical areas that are being targeted, Brock says that since the announcement, nine new franchises have been signed with Heyday.

“L5 Capital is committed to opening 60 locations in five years, so what will happen over the course of the next five years will really be gaining national attraction.”

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Beauty & Wellness (sector)
- Heyday (company)
- membership structure (topic)
- skincare spa (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/salon-today-skincare-spa-heyday-sets-ambitious-plan-for-growth-2717373). Summarized by Burnaze (https://burnaze.com/article/dfa639b4-138b-46fd-a4f9-fbe8c51ac88a).