---
title: "GymGuyz Latest To Capitalize on Assisted Stretching Boom"
url: https://burnaze.com/article/dfa87da7-65b0-4b97-a915-fb00a54b1c1d
source: "Athletech News"
original_url: https://athletechnews.com/gymguyz-latest-to-capitalize-on-assisted-stretching-boom/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
published: 2023-09-19T20:23:40.000Z
modified: 2026-10-31T18:06:46.554Z
image: https://athletechnews.com/wp-content/uploads/2023/06/GYMGUYZ2_2.webp
---

# GymGuyz Latest To Capitalize on Assisted Stretching Boom

**TL;DR:** GymGuyz, an in-home and on-site personal training franchise, has added assisted stretching services to its offerings, capitalizing on the growing trend of stretch-based modalities. The company will provide trainers with nationally accredited certifications in Assisted Stretch Therapy to offer the new services to clients.

*By Courtney Rehfeldt, originally published in Athletech News on 2023-09-19. [Read the original](https://athletechnews.com/gymguyz-latest-to-capitalize-on-assisted-stretching-boom/).*

## Key facts

- GymGuyz adds assisted stretching services
- 300th StretchLab studio opens
- GymGuyz expands to 18 new territories

## Story

GymGuyz, an in-home and on-site personal training franchise, has just added assisted stretching services to its PT offerings, capitalizing on the growing trend of stretch-based modalities. The personal training company has been piloting assisted stretching in recent months.

The addition of assisted stretch sessions will be the hot topic at GymGuyz’s upcoming seventh annual Recharge Convention in Orlando from September 20 to September 22. All GymGuyz trainers will complete training to offer the new services to their clients, receiving nationally accredited certifications in Assisted Stretch Therapy.

GymGuyz’s newest service focuses on flexibility and mobility, two important aspects of fitness that the franchise points out are often overlooked. Clients may now add a 30-minute assisted stretch session at the beginning or end of their personal training package, with 50-minute stretch sessions also available.

## New service details

Like GymGuyz’s other personal training services, trainers will provide clients with equipment such as foam rollers, stretch bands and a portable stretch table covered with hospital-grade disposable sheets.

“At GymGuyz, we are persistent in our pursuit of empowering our clients with the tools they need to achieve their fitness goals,” said Phil Brojan, GymGuyz president. “The launch of assisted stretch is a testament to our commitment to excellence and is sure to elevate our client’s fitness journey.”

Brojan, who was recently appointed president of the Long Island-headquartered franchise, oversees all aspects of GymGuyz, from operations, marketing, learning and development and technology. He led the expansion to 18 new territories last year, while the personal training company aims to award another 75 by the end of 2023.

## GymGuyz offerings

In addition to the newly added assisted stretching, GymGuyz offers customized fitness programs providing strength training, cardio fitness, sports conditioning, group fitness, weight loss and toning, senior fitness, youth and teen fitness and nutrition counseling.

The franchise has also identified a lucrative space in the corporate wellness world, expanding its fitness programs to corporations, schools, hospitals, apartment complexes and senior living facilities.

## Industry growth

Another NY-based fitness brand, Stretch Zone, recently announced it would be expanding its footprint in the Empire State. The assisted stretching brand uses a patented strapping system on proprietary tables and plans to launch new studios in New York City, Syracuse, Rochester and Buffalo. The brand received a strategic investment from Princeton Equity Group earlier this year to support its expansion and assist with client growth.

StretchLab, one of Xponential’s ten boutique fitness brands, has also experienced tremendous growth, recently opening its 300th studio as it looks to become the global leader in the world of stretching.

Luxury athletic club Life Time also just expanded its dynamic personal training with assisted stretching, providing members with one-on-one stretching from a certified personal trainer.

## Entities

- franchise expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Orlando (location)
- GYMGUYZ (company)
- Life Time (company)
- StretchLab (company)
- Stretch Zone (company)
- personal training (topic)
- Xponential (company)
- fitness services (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/gymguyz-latest-to-capitalize-on-assisted-stretching-boom/). Summarized by Burnaze (https://burnaze.com/article/dfa87da7-65b0-4b97-a915-fb00a54b1c1d).