---
title: "Juice It Up! Signs Multi-Unit California Expansion Deal In Bakersfield"
url: https://burnaze.com/article/dfe9e796-1185-48a8-b342-d366919585f2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221005_juice_it_up_signs_multiunit_california_expansion_deal_in_bakersfield.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2022-10-05T12:00:00.000Z
modified: 2026-10-31T20:35:45.291Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Juice It Up! Signs Multi-Unit California Expansion Deal In Bakersfield

**TL;DR:** Juice It Up! has signed a multi-unit development deal to expand in the greater Bakersfield region in California. The deal was signed by longtime Bakersfield resident and multi-unit franchisee Morey Mirkazemi.

*originally published in Franchising.com on 2022-10-05. [Read the original](https://www.franchising.com/news/20221005_juice_it_up_signs_multiunit_california_expansion_deal_in_bakersfield.html).*

## Story

start]NEWPORT BEACH, Calif. - Juice It Up! is excited to announce a multi-unit development deal that will expand Juice It Up!

in the greater Bakersfield region in the next three years. The new three-store development deal was signed by longtime Bakersfield resident and multi-unit franchisee Morey Mirkazemi, who will own and operate each store. Mirkazemi, a seasoned operator who owns several other popular quick-service restaurants throughout Central California, now has exclusive territory rights to develop Juice It Up!

throughout Bakersfield with the first store slated to open in the southwestern part of the city.

“I discovered Juice It Up! at the 2022 Multi-Unit Franchising Conference and was instantly attracted to the brand’s business model, especially considering the need for a healthy smoothie, juice and superfruit bowl chain in my own community in Bakersfield,” said Morey Mirkazemi. “I am eager to bring Juice It Up! to my community.”

Juice It Up!'s menu and product innovation, which has resulted in a wealth of options for its loyal fans ranging from its popular Classic and Specialty Smoothies, to its Bowls packed with Açaí and other superfruits and toppings, to its varietal blend of vitamin packed Raw Juices, and to its lineup of fiber-rich Plant-Based fare.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- multi-unit development (topic)
- franchise deal (topic)
- Juice It Up! (company)
- california expansion (topic)
- Bakersfield (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20221005_juice_it_up_signs_multiunit_california_expansion_deal_in_bakersfield.html). Summarized by Burnaze (https://burnaze.com/article/dfe9e796-1185-48a8-b342-d366919585f2).