---
title: "Orangetheory Kicks Off ‘12 Days of Fitness’ Challenge"
url: https://burnaze.com/article/dff0dff2-a02d-434e-9998-9d57a7fae8fd
source: "Athletech News"
original_url: https://athletechnews.com/orangetheory-kicks-off-12-days-of-fitness-challenge/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2024-11-25T19:32:13.000Z
modified: 2026-10-31T17:34:37.400Z
image: https://athletechnews.com/wp-content/uploads/2024/11/63997486fd61dff941235f36_6374cd96bf1b547464e663ec_12SmallSteps_Header-1020x680-1-e1732563299657.webp
---

# Orangetheory Kicks Off ‘12 Days of Fitness’ Challenge

**TL;DR:** Orangetheory Fitness has launched its 12 Days of Fitness Challenge, featuring top-rated workouts. The challenge is part of the franchise's commitment to data-driven insights and member engagement.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-11-25. [Read the original](https://athletechnews.com/orangetheory-kicks-off-12-days-of-fitness-challenge/).*

## Story

Orangetheory Fitness has unveiled its 12 Days of Fitness Challenge, where members of the heart rate-based group workout franchise can experience a special series of 2024’s top-rated workouts sourced from class ratings submitted by Orangetheory members, reflecting the franchise’s commitment to data-driven insights.

Classes include “Coaches’ Favorites” and “Most Splat Points.”

“Data and technology are at the heart of everything we do at Orangetheory,” Orangetheory VP of fitness Scott Brown said. “The 12 Days of Fitness is more than a challenge – it’s a celebration of the workouts our members rated highest this year, a reflection of their feedback and a thank-you to the incredible community that drives us forward.”

To keep Orangetheory members engaged during the challenge, the fitness brand will host special in-studio events and feature holiday-themed playlists and social media “sneak peeks.” Those who complete at least six of the twelve classes will receive a commemorative Orangetheory hot/cold mug and sticker.

Registration is now open for Orangetheory’s 12 Days of Fitness Challenge through December 7, 2024. Members can sign up in-studio or via the Orangetheory app.

Earlier this year, Orangetheory and Anytime Fitness parent Self Esteem Brands announced a merger-of-equals. This month, the two companies unveiled their new name—Purpose Brands—with former Topgolf CEO Tom Leverton appointed the company’s leader. Purpose Brands will be headquartered in Boca Raton, Florida and Woodbury, Minnesota and will include The Bar Method, Basecamp/Sumhiit Fitness, Waxing the City and others under its umbrella.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- Anytime Fitness (company)
- Orangetheory Fitness (company)
- Self Esteem Brands (company)
- Waxing the City (company)
- Purpose Brands (company)
- The Bar Method (company)
- member engagement (topic)
- fitness challenge (topic)
- Tom Leverton (person)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/orangetheory-kicks-off-12-days-of-fitness-challenge/). Summarized by Burnaze (https://burnaze.com/article/dff0dff2-a02d-434e-9998-9d57a7fae8fd).