---
title: "Greater Baton Rouge Business Report: Checkers looking to re-enter Baton Rouge market after long absence"
url: https://burnaze.com/article/e011750e-7aeb-4582-ab70-405e846f5cad
source: "1851 Franchise"
original_url: https://1851franchise.com/greater-baton-rouge-business-report-checkers-looking-to-re-enter-baton-rouge-market-after-long-absence-2144
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Development & multi-unit"]
published: 2015-07-27T21:16:00.000Z
modified: 2026-11-01T18:04:53.479Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc2090.png
---

# Greater Baton Rouge Business Report: Checkers looking to re-enter Baton Rouge market after long absence

**TL;DR:** Checkers & Rally's Restaurant Inc. plans to open 10-15 locations in the Baton Rouge market within the next year. The company is seeking new franchisees to bring the brand back to the community.

*originally published in 1851 Franchise on 2015-07-27. [Read the original](https://1851franchise.com/greater-baton-rouge-business-report-checkers-looking-to-re-enter-baton-rouge-market-after-long-absence-2144).*

## Story

Checkers & Rally's Restaurant Inc. is joining the growing number of burger restaurants developing in the Baton Rouge, La., area, with plans to open 10 to 15 locations in the market. The burger chain is currently searching for new existing or new franchisees to bring the brand back to the community within the next year.

"It typically takes about 12 months to go from franchisee approval to getting a restaurant open," Jennifer Durham, VP of Franchise Development for Checkers, told the Greater Baton Rouge Business Report.

While there has been a trend of gourmet burger concepts entering the market, Durham is confident that Checkers will stand out with its value.

"We have always been about three things: value, flavor and convenience. And we stand out for options at and below that $5 price point,” Durham told the Greater Baton Rouge Business Report.

The value that Checkers offers can be applied to potential franchisees as well.

"The average investment is just over $400,000, not including site work and real estate...so franchisees can enter for about half the price of other quick-service restaurants," said Durham.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Checkers (company)
- Rally's (company)
- quick service restaurants (topic)
- Jennifer Durham (person)
- Baton Rouge (location)
- market reentry (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/greater-baton-rouge-business-report-checkers-looking-to-re-enter-baton-rouge-market-after-long-absence-2144). Summarized by Burnaze (https://burnaze.com/article/e011750e-7aeb-4582-ab70-405e846f5cad).