---
title: "Daphne’s Mediterranean Plans Rebrand Following Competitor Acquisition"
url: https://burnaze.com/article/e023a287-08a4-48b2-b7ee-bb6d6eb50c49
source: "1851 Franchise"
original_url: https://1851franchise.com/daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Finance & M&A","Marketing"]
published: 2019-06-26T15:10:01.000Z
modified: 2026-11-01T02:32:37.666Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/530ab60f46c8d0276da267d2c43b16781460.jpg
---

# Daphne’s Mediterranean Plans Rebrand Following Competitor Acquisition

**TL;DR:** Daphne's Mediterranean plans to rebrand following the acquisition of Noon Mediterranean, with a focus on revitalizing and modernizing the merged locations. Daphne's parent company, Elite Restaurant Group, aims to incorporate the best items from each concept into a comprehensive rebrand.

*originally published in 1851 Franchise on 2019-06-26. [Read the original](https://1851franchise.com/daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335).*

## Story

Daphne’s (formerly Daphne’s California Greek) took over Noon Mediterranean after Noon filed for bankruptcy in August of 2018. The chain went under a massive reorganization, closing seven restaurants and laying off 89 employees. Now Daphne’s parent company, Elite Restaurant Group, is looking to revitalize and modernize the merged locations.

David Eldredge, Elite’s Director of Marketing said to QSR Magazine of the acquisition, “our modus operandi is we identify concepts that have what I like to call really good bones, they have a really good product or they have a really good offering and concept, but have struggled due to mismanagement.” Eldredge claims that’s what led them to Daphne’s and Noon Mediterranean.

Rather than simply turning all of the former Noon locations into Daphne’s, Elite is looking to see what works from each restaurant and incorporating it into a comprehensive rebrand. Elite hopes to showcase the best items from each concept, eliminate redundancies and offer a more diverse selection of Mediterranean cuisine. “We're focusing on recipes from all over the Middle East—everything from Armenian to Lebanese to Greek—to give an actual Mediterranean take on casual dining compared to just being a Greek restaurant,” said Elderidge.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- acquisition (topic)
- rebranding (topic)
- mediterranean cuisine (topic)
- Elite Restaurant Group (investor)
- restaurant restructuring (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/daphnes-mediterranean-plans-rebrand-following-competitor-acquisition-2710335). Summarized by Burnaze (https://burnaze.com/article/e023a287-08a4-48b2-b7ee-bb6d6eb50c49).