---
title: "Marriott International Signs Agreement to Bring JW Marriott Brand to São Paulo"
url: https://burnaze.com/article/e03fd10c-8976-494b-9ba0-46f831325513
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220110_marriott_international_signs_agreement_to_bring_jw_marriott_brand_to_so_pau.html
category: "Signs"
industry: "Business Services"
segment: "Signs"
topics: ["Development & multi-unit"]
published: 2022-01-10T12:00:00.000Z
modified: 2026-11-01T01:11:27.305Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# Marriott International Signs Agreement to Bring JW Marriott Brand to São Paulo

**TL;DR:** Marriott International signs an agreement to bring JW Marriott Hotel to São Paulo, converting an existing luxury property. The hotel will feature 258 guestrooms and various high-end amenities.

*originally published in Franchising.com on 2022-01-10. [Read the original](https://www.franchising.com/news/20220110_marriott_international_signs_agreement_to_bring_jw_marriott_brand_to_so_pau.html).*

## Story

Strategically located along Avenida Nações Unidas within proximity to major business and exclusive entertainment areas in the city, JW Marriott Hotel São Paulo is expected to feature 258 spacious, well-appointed guestrooms, a full-service restaurant, a lounge/bar, a luxurious spa with five treatment rooms, an indoor/outdoor swimming pool, a state-of-the-art fitness center, and other high-end amenities. In addition, the hotel will offer six meeting spaces totaling more than 1,000m², making it a prime destination for business meetings and conferences.

The growing presence of global companies in the area has fueled corporate demand for hotels and continues to position Parque da Cidade and São Paulo as a major global and tourism hub, which will be further bolstered by iconic brands such as JW Marriott.

“We are thrilled to continue expanding our long-standing presence in Brazil in the luxury segment and with one of our flagship brands,” said Bojan Kumer, Regional Vice President, Marriott International. “Brazil is a key and strategic market in our portfolio and today’s signing further underscores our growth commitment to the country. We look forward to positioning JW Marriott Hotel São Paulo as the leading luxury hotel in the city and country.”

JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. Rooted in holistic well-being, JW Marriott Hotel São Paulo aims to be an oasis in this bustling city, designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. The property is set to redefine the concept of luxury in the powerful commercial and cultural center of South America, where world-class service meets local culture and lush green spaces.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- hotel expansion (topic)
- Marriott (company)
- luxury brand (topic)
- São Paulo (location)
- brazil market (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220110_marriott_international_signs_agreement_to_bring_jw_marriott_brand_to_so_pau.html). Summarized by Burnaze (https://burnaze.com/article/e03fd10c-8976-494b-9ba0-46f831325513).