---
title: "Proforma’s Acquisition Team Architects a $3 Million Deal"
url: https://burnaze.com/article/e0431a7a-7cc4-4945-9472-a5ecae8b4149
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230510_proformas_acquisition_team_architects_a_3_million_deal.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Finance & M&A"]
published: 2023-05-10T12:00:00.000Z
modified: 2026-10-31T20:09:23.245Z
image: https://images.unsplash.com/photo-1526304640581-d334cdbbf45e?w=1600&q=80&auto=format&fit=crop
---

# Proforma’s Acquisition Team Architects a $3 Million Deal

**TL;DR:** Proforma's acquisition team helped Jay Vento acquire DataGuide, a printing and promotional products distributor, for $3 million. Jay Vento has been with the Proforma family for nearly 35 years.

*originally published in Franchising.com on 2023-05-10. [Read the original](https://www.franchising.com/news/20230510_proformas_acquisition_team_architects_a_3_million_deal.html).*

## Story

“I am very excited to add DataGuide to my growing company. Proforma is guiding me through multiple opportunities,” said Jay Vento. “Proforma has helped me every step of the way including introducing me to the initial opportunity, negotiating the contract, as well as handling onboarding and training the DataGuide team.”

Jay Vento has been with the Proforma family for nearly 35 years.

“We looked at a number of potential acquirers.” said Chris Higgins, DataGuide’s President. “Proforma Spectrum Graphic presented the best potential as they have the industry’s best technology and resources to assure our continued growth and success.”

“Mergers and acquisitions can present more complexities than what most businesses anticipate” said Greg Armstrong, Proforma Chief Sales Officer. “Our Technology and Acquisition Support Teams help mitigate inherent onboarding friction while maximizing growth opportunity. This win-win approach positions Proforma as the technology and business success leader for a growing segment of the industry looking to transition out of their businesses.”

## Entities

- Franchising.com (publication)
- Business Services (sector)
- industry growth (topic)
- Proforma (company)
- mergers and acquisitions (topic)
- Greg Armstrong (person)
- acquisition team (topic)
- printing and promotional products (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230510_proformas_acquisition_team_architects_a_3_million_deal.html). Summarized by Burnaze (https://burnaze.com/article/e0431a7a-7cc4-4945-9472-a5ecae8b4149).