---
title: "Snacks Instead of Meals Could Win Over Millennials"
url: https://burnaze.com/article/e046b024-5acc-4f1a-adc9-b568ba2f131d
source: "1851 Franchise"
original_url: https://1851franchise.com/snacks-instead-of-meals-could-win-over-millennials-1917
category: "Restaurants"
industry: "Restaurants"
published: 2015-06-25T20:15:00.000Z
modified: 2026-11-01T13:41:02.159Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc7127.png
---

# Snacks Instead of Meals Could Win Over Millennials

**TL;DR:** Millennials are snacking more frequently and seeking healthful snacks, presenting opportunities for franchise brands to adapt their menus. Franchise brands can expand menus with more snack options, such as smaller, more affordable food items that promote greater health.

*originally published in 1851 Franchise on 2015-06-25. [Read the original](https://1851franchise.com/snacks-instead-of-meals-could-win-over-millennials-1917).*

## Story

New data from The NPD Group showed that Generations X, Y and Z all snack more than their older counterparts, often between meals and sometimes instead of eating a meal at all. At the same time, these individuals are drawn toward more healthful snacks.

“Snacking today is a prevalent behavior and there is an opportunity in every snack category for manufacturers to call out the specific health benefits — from desirable ingredients to clean labeling,” Darren Seifer, food and beverage industry analyst, was quoted as saying by Candy Industry.

Franchise brands can take advantage of this trend by expanding menus with more snack options, such as smaller, more affordable food items that stand alone instead of come as part of a meal. Items that promote greater health through lean protein, vegetables and fruits with reduced sugar and natural ingredients would be especially popular.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- snacking trend (topic)
- menu adaptation (topic)
- healthful snacks (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/snacks-instead-of-meals-could-win-over-millennials-1917). Summarized by Burnaze (https://burnaze.com/article/e046b024-5acc-4f1a-adc9-b568ba2f131d).