---
title: "Jedd Soto"
url: https://burnaze.com/article/e08c2c4b-c469-4682-9af2-c40f3bd5eac4
source: "1851 Franchise"
original_url: https://1851franchise.com/austin-fit-magazine-regymen-fitness-signs-10-unit-deal-with-former-division-1-college-baseball-player-and-coach-jedd-soto-2715657
category: "Fitness"
industry: "Fitness"
published: 2021-05-05T17:12:00.000Z
modified: 2026-11-01T02:25:30.301Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3e550fbdb1e7817f4beca4c7b96735be7506.jpg
---

# Jedd Soto

**TL;DR:** Jedd Soto, a former Division 1 college baseball player, has signed on to open 10 REGYMEN Fitness locations in Austin, Texas. Soto was the first franchisee with the brand in 2018 and has since opened multiple locations.

*originally published in 1851 Franchise on 2021-05-05. [Read the original](https://1851franchise.com/austin-fit-magazine-regymen-fitness-signs-10-unit-deal-with-former-division-1-college-baseball-player-and-coach-jedd-soto-2715657).*

## Story

According to an article in Austin Fit Magazine, Jedd Soto, the former Division 1 college baseball player and coach, has signed on to open 10 REGYMEN Fitness locations in Austin, TX. Soto was the first franchisee with the brand in 2018 and opened his second location on April 3, 2021. His third location is set to open this May. The former sports star didn’t even have to be pitched by the brand — he had already been a longtime fan.

“I was spending an absurd amount of money between four different gyms trying to find the perfect studio that offered a great workout, but I wasn’t finding it,” said Soto. “I had never given franchising a thought. When I became interested in REGYMEN, it was just a concept — the team didn’t even have licensing yet. But I fell in love with the concept and waited until a franchise opportunity became available.”

Soto’s deal isn’t the only one the brand has signed to showcase its rapid growth. They opened five locations in December of 2020 as well. While many fitness brands have shuttered due to the pandemic, REGYMEN has prioritized its coach-client relationships to keep customers engaged and coming back.

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Fitness (sector)
- franchising (topic)
- fitness industry (topic)
- austin (location)
- Regymen Fitness (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/austin-fit-magazine-regymen-fitness-signs-10-unit-deal-with-former-division-1-college-baseball-player-and-coach-jedd-soto-2715657). Summarized by Burnaze (https://burnaze.com/article/e08c2c4b-c469-4682-9af2-c40f3bd5eac4).