---
title: "TruBlue Total House Care Franchise Signs California’s Comfort Keepers Multi-Unit Franchisee"
url: https://burnaze.com/article/e11325cc-42d0-41d3-a0f4-7aea2d97e73a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230127_trublue_total_house_care_franchise_signs_californias_comfort_keepers_multiu.html
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2023-01-27T12:00:00.000Z
modified: 2026-10-31T20:33:14.339Z
image: https://images.unsplash.com/photo-1581578731548-c64695cc6952?w=1600&q=80&auto=format&fit=crop
---

# TruBlue Total House Care Franchise Signs California’s Comfort Keepers Multi-Unit Franchisee

**TL;DR:** TruBlue Total House Care signed multi-unit franchisee Vince Maffeo, who owns Comfort Keepers throughout California, to open one location in Modesto in 2023. Maffeo aims to provide a one-stop shop for his clients by offering both care services through Comfort Keepers and home maintenance services through TruBlue.

*originally published in Franchising.com on 2023-01-27. [Read the original](https://www.franchising.com/news/20230127_trublue_total_house_care_franchise_signs_californias_comfort_keepers_multiu.html).*

## Story

“I knew it would be more beneficial to own a TruBlue location and more convenient for our clients,” said Maffeo. “Buying a TruBlue means that my Comfort Keepers locations won’t have to refer out the handyman and home services as we’ve done in the past. It’s now a one-stop shop. Comfort Keepers provides care for the individual, and TruBlue provides maintenance to the home.”

“It’s an important age group to reach because we have so many seniors that are aging,” Maffeo said. “My average Comfort Keepers client is between the ages of 80 and 83. There are over 10,000 people a day turning 65 in this country. That age group, the baby boomers, aren’t even our clients yet.”

TruBlue Total House Care subscription program provides help around the house, both inside and out. Home maintenance for seniors includes ongoing services such as to-do list chores, handyman repairs and home maintenance. TruBlue franchisees are also able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.

“I’m all about executing and being able to understand how to provide the best service, whatever that means for the client,” said Maffeo. “At Comfort Keepers, we tailor our caregiving approach to the individual client and then execute it. I want to keep that same mindset going into owning TruBlue. We’re going to assess the needs of our clients’ homes, make a plan and then execute it properly.”

Maffeo officially signed with TruBlue to open one location in Modesto in 2023.

TruBlue President Sean Fitzgerald says he is thrilled to welcome Maffeo into the TruBlue family, especially following the strategic alliance between TruBlue and Comfort Keepers.

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise expansion (topic)
- senior care (topic)
- home services (topic)
- multi-unit franchisee (topic)
- Sean Fitzgerald (person)
- TruBlue Total House Care (company)
- Comfort Keepers (company)
- Modesto (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230127_trublue_total_house_care_franchise_signs_californias_comfort_keepers_multiu.html). Summarized by Burnaze (https://burnaze.com/article/e11325cc-42d0-41d3-a0f4-7aea2d97e73a).