---
title: "team of 12 franchise experts evaluates 200 websites announces 5th place maidpro"
url: https://burnaze.com/article/e1344bb3-7fe8-48d4-8dab-61137e1fd730
source: "1851 Franchise"
original_url: https://1851franchise.com/team-of-12-franchise-experts-evaluates-200-websites-announces-5th-place-maidpro-2703190
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
topics: ["Technology"]
published: 2017-07-14T15:10:01.000Z
modified: 2026-11-01T04:12:21.237Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9bb55b7edc7f894a4e8a2ce5d77007f06475.jpg
---

# team of 12 franchise experts evaluates 200 websites announces 5th place maidpro

**TL;DR:** A team of 12 franchise experts evaluated over 200 franchise brand websites and recognized 75 as best-in-class, with MaidPro tying for 5th place with a score of 7.33. The judging panel consisted of industry experts from various companies, including 1851 Franchise, Qiigo, and FranConnect.

*originally published in 1851 Franchise on 2017-07-14. [Read the original](https://1851franchise.com/team-of-12-franchise-experts-evaluates-200-websites-announces-5th-place-maidpro-2703190).*

## Story

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. MaidPro was a best of the best, tied for 5th overall with a score of 7.33.

The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency*; Batchelor, CEO and Jack Monson, Director of Digital Strategy, of Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO of Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation.

The judges had this to say about MaidPro’s franchise development site:

**Beagelman**: Very clean and clever graphics with the franchise owners on home page; good amount of information; and good movements.

**Monson**: Great storytelling of current franchisees / personas.

**Hashmi**: I liked the way the brand segmented the content to cater to the variety of demographics that buy their franchise.

**Ainsley**: Clean, straightforward design – repeated opportunity to “learn more."

**Friedman**: Clean, modern look. Easy to navigate and find information. Clearly laid out franchise options for candidates who are looking to buy a franchise for different reasons.

**Fitzgerald:** Nice design, great use of franchisees’ stories making them the star. Compelling messaging on differentiating themselves from the competition in a very crowded category.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise development (topic)
- Sean Fitzgerald (person)
- SMB Franchise Advisors (company)
- FranConnect (company)
- Michelle Rowan (person)
- MaidPro (company)
- Keith Gerson (person)
- Jack Monson (person)
- MSA Worldwide (company)
- Kay Ainsley (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/team-of-12-franchise-experts-evaluates-200-websites-announces-5th-place-maidpro-2703190). Summarized by Burnaze (https://burnaze.com/article/e1344bb3-7fe8-48d4-8dab-61137e1fd730).