---
title: "Wetzel’s Pretzels Goes Full Cookies-and-Cream With New OREO® Bitz"
url: https://burnaze.com/article/e17ed61e-feb4-41e1-9178-032ef7d51c7c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260602_wetzels_pretzels_goes_full_cookiesandcream_with_new_oreo_bitz.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2026-06-02T12:00:00.000Z
modified: 2026-10-31T16:10:59.084Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Wetzel’s Pretzels Goes Full Cookies-and-Cream With New OREO® Bitz

**TL;DR:** Wetzel's Pretzels introduces a new limited-time treat, OREO Bitz, featuring vanilla crème, OREO cookie crumbles, and Mini OREO cookies on top of their Original Bitz. The launch is part of the brand's recent run of sweet limited-time flavors, including Berry Sweet Bitz and Apple Cinnamon Bitz.

*originally published in Franchising.com on 2026-06-02. [Read the original](https://www.franchising.com/news/20260602_wetzels_pretzels_goes_full_cookiesandcream_with_new_oreo_bitz.html).*

## Story

The latest limited-time treat starts with Wetzel’s warm, fresh-baked Original Bitz, topped with vanilla crème, sprinkled with OREO® cookie crumbles and finished with Mini OREO® cookies for an extra sweet bite.

Made for summer snack runs, movie nights, mall laps and everything in between, OREO® Bitz brings together two familiar favorites in one mouthwatering mashup that’s equal parts soft, crunchy and creamy. To celebrate the launch, Wetzel’s Rewards members can get $1 off OREO® Bitz from June 1-7.

“OREO® Cookies are one of those flavors that instantly feels fun and nostalgic,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “We took our hot, fresh Bitz and loaded them up with cookies-and-cream goodness.”

The launch follows Wetzel’s recent run of sweet limited-time favorites, including Berry Sweet Bitz made with Nutella® and Apple Cinnamon Bitz, as the brand continues rolling out playful new flavors alongside its classic pretzel lineup.

Guests can find OREO® Bitz at Wetzel’s locations nationwide for a limited time while supplies last.

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- partnership (topic)
- menu item (topic)
- OREO (company)
- Wetzel's Pretzels (company)
- Nutella (company)
- marketing promotion (topic)
- Sarah Curtis (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260602_wetzels_pretzels_goes_full_cookiesandcream_with_new_oreo_bitz.html). Summarized by Burnaze (https://burnaze.com/article/e17ed61e-feb4-41e1-9178-032ef7d51c7c).