---
title: "QSR Magazine: How to Get Creative with Breakfast"
url: https://burnaze.com/article/e189baea-7d55-4143-9b3d-e40ce147b9bb
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-how-to-get-creative-with-breakfast-12288
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2017-05-23T13:08:18.000Z
modified: 2026-11-01T04:12:43.314Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9706472ade17c81e0c858abb564cc95d5110.jpg
---

# QSR Magazine: How to Get Creative with Breakfast

**TL;DR:** Quick-service restaurants need to get creative with breakfast products to fuel brand growth, considering portability and the prevalence of eggs in morning menu items. Brands like Carl's Jr., Hardee's, Jack in the Box, and McDonald's are developing new breakfast products to attract consumers.

*originally published in 1851 Franchise on 2017-05-23. [Read the original](https://1851franchise.com/qsr-magazine-how-to-get-creative-with-breakfast-12288).*

## Story

Breakfast is still a matter of routine for many consumers and quick-service restaurants need to get creative to fuel brand growth in this category, according to a recent QSR Magazine article. Brands should consider the importance of portability and that fact that 90 percent of a.m. menu items have eggs when developing new products.

“People [often] eat the same thing every day for breakfast, and the range of items and ingredients is narrow,” said chief marketing officer at CKE Restaurants, parent of Carl’s Jr. and Hardee’s, adding that this makes for “an interesting challenge when it comes to product development.”

The No. 1 choice for breakfast continues to be eggs and bacon for consumers but healthy alternatives such as egg whites or inspiration from other dayparts are breaking through. All day breakfast options from Jack in the Box or McDonald’s are also bringing a spotlight to the morning menu.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- McDonald's (company)
- menu innovation (topic)
- Jack in the Box (company)
- Carl's Jr. (company)
- Hardee's (company)
- CKE Restaurants (company)
- breakfast menu (topic)
- product development (topic)
- portability (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-how-to-get-creative-with-breakfast-12288). Summarized by Burnaze (https://burnaze.com/article/e189baea-7d55-4143-9b3d-e40ce147b9bb).