---
title: "Adweek: Here Are the 3 Big Trends that Ruled This Year’s Super Bowl Ads"
url: https://burnaze.com/article/e1b268b0-27c3-424e-8e1d-f75b70cc964f
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-here-are-the-3-big-trends-that-ruled-this-years-super-bowl-ads-2705448
category: "General"
published: 2018-02-05T18:13:01.000Z
modified: 2026-11-01T02:42:44.373Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Adweek: Here Are the 3 Big Trends that Ruled This Year’s Super Bowl Ads

**TL;DR:** Adweek identified three trends in this year's Super Bowl ads: humor, altruism, and nostalgia. Brands like Amazon, Mountain Dew, and Tide created successful ads using these trends.

*originally published in 1851 Franchise on 2018-02-05. [Read the original](https://1851franchise.com/adweek-here-are-the-3-big-trends-that-ruled-this-years-super-bowl-ads-2705448).*

## Story

The Eagles weren’t the only winners who left the Super Bowl on Sunday—brands like Tide, Mountain Dew and Amazon also won when it comes to who created the best ad. But just because the Super Bowl is over doesn’t mean that other brands and franchisors can’t learn from their success. That’s why Adweek rounded up three trends that stood out during this year’s Super Bowl ads .

One trend that resonated well with consumers is humor. Amazon, Bud Light and even Tourism Australia were all able to great strong light-hearted spots. Altruistic ads are another category that stood out during the big game—T-Mobile, Verizon and Budweiser all used their ad spots to make a statement about a larger issue like equality, water or disaster relief efforts. Lastly, multiple ad spots seemed to win the night. And in today’s digital-centric move, the decision to run multiple campaigns during the Super Bowl is a trend that’s likely to stick around.

Rachel Spiegelman, CEO of the Los Angeles-based creative shop Pitch, told Adweek, “Rote repetition is important now more than ever. Stats for how consumers multitask while watching TV have hit new heights, and during the Super Bowl, those figured increase [times 10] in nature because of increased social activity.”

For franchise brands, these three Super Bowl ad trends highlight the direction in which marketing is moving going forward. As franchisors create their next campaigns—whether or not they’re going to be aired during a Super Bowl-sized event—it’s important to keep your cause and sense of humor in mind while also focusing on consumer attention spans. By adding in these winning elements, franchisors will have a better chance of connecting with not just consumers, but also prospective local owners.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- General (sector)
- marketing strategy (topic)
- Amazon (company)
- Milwaukee (location)
- Verizon (company)
- T-Mobile (company)
- Mountain Dew (company)
- super bowl ads (topic)
- ad trends (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adweek-here-are-the-3-big-trends-that-ruled-this-years-super-bowl-ads-2705448). Summarized by Burnaze (https://burnaze.com/article/e1b268b0-27c3-424e-8e1d-f75b70cc964f).