---
title: "Orangetheory Fitness Continues Global Growth with New Studios in U.S. and Spain"
url: https://burnaze.com/article/e1b6de4b-183b-4219-a1c7-7c1e550fc79b
source: "Athletech News"
original_url: https://athletechnews.com/orangetheory-fitness-global-growth-new-studios-us-spain/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2024-09-26T16:58:31.000Z
modified: 2026-10-31T17:40:50.132Z
image: https://athletechnews.com/wp-content/uploads/2024/08/20230707_OrangetheoryFitness_Shot_03_1311.webp
---

# Orangetheory Fitness Continues Global Growth with New Studios in U.S. and Spain

**TL;DR:** Orangetheory Fitness opens three new studios in U.S. and Spain.

*By Courtney Rehfeldt, originally published in Athletech News on 2024-09-26. [Read the original](https://athletechnews.com/orangetheory-fitness-global-growth-new-studios-us-spain/).*

## Story

It’s been a busy month for Orangetheory Fitness, as the fitness franchise continues to expand domestically and globally following three new studio openings in Crystal Lake, Illinois, Jersey City, New Jersey, and Valencia, Spain.

The tech-forward, heart rate-based group workout concept completed a merger of equals with Anytime Fitness owner Self Esteem Brands in February.

“Our new studio openings in Crystal Lake, Jersey City, and Valencia exemplify our continued dedication to making Orangetheory Fitness’ transformative workouts accessible to more communities around the world,” Orangetheory co-founder and CEO Dave Long said. “We’re excited to expand our footprint both at home and abroad, empowering more people to live healthier lives with the help of our science-backed, coach-inspired fitness experience.”

Orangetheory’s Crystal Lake studio is its first location in the Chicago suburb and the eighteenth studio for franchisees Adam Paris and David Lanz. The new Paulus Hook Orangetheory studio in Jersey City is the eighth studio of franchisees Michael Zorn and Michael Reyes.

As for its international endeavors, Orangetheory’s Valencia studio is its tenth in Spain. Owners Doug and Lisa Birer have served as master franchisees for the country since 2019 and are partners in the ownership and operations of Orangetheory studios in London and the U.S.

Last fall, Orangetheory inked a deal with Digme Fitness, a London-based boutique operator, to accelerate its global expansion plans in the U.K.

Orangetheory was recently heralded as one of the thriving premium fitness brands, per a report from Placer.ai. The science-backed fitness franchise has grown to over 1,500 locations in 24 countries, resonating with fitness consumers seeking a personalized and effective approach to their workout via heart-rate data.

## Entities

- Athletech News (publication)
- Courtney Rehfeldt (person)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/orangetheory-fitness-global-growth-new-studios-us-spain/). Summarized by Burnaze (https://burnaze.com/article/e1b6de4b-183b-4219-a1c7-7c1e550fc79b).