---
title: "Forbes: Small Franchise Systems Can Go International Too"
url: https://burnaze.com/article/e22edbce-2be1-4430-901b-4bc8668036c8
source: "1851 Franchise"
original_url: https://1851franchise.com/forbes-small-franchise-systems-can-go-international-too-2706579
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2018-05-21T18:13:26.000Z
modified: 2026-11-01T02:37:49.185Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a1f6858af7fabc27949bbe26046f7b4e2924.jpg
---

# Forbes: Small Franchise Systems Can Go International Too

**TL;DR:** Forbes discusses how small franchise systems can expand internationally, using Russo's as an example of a brand that successfully took its concept overseas. Russo's has 30 franchise locations in six states and decided to take the concept overseas due to potential for growth in international markets.

*originally published in 1851 Franchise on 2018-05-21. [Read the original](https://1851franchise.com/forbes-small-franchise-systems-can-go-international-too-2706579).*

## Story

International expansion doesn’t need to be limited to large franchise brands. In fact, according to a recent article in Forbes , growing beyond American borders may be advantageous to some franchise brands, especially if competition in the U.S. is too competitive.

One brand that decided to capitalize on investment opportunities outside of the U.S. is Russo’s. With 30 franchise locations in six states across the country, the brand decided to take the concept overseas. There was potential for growth in international markets given the concept — New York style pizza isn’t available in many foreign countries.

When asked what the most important requirements are for smaller franchises to go international, Anthony Russo, CEO of Russo’s New York Pizzeria and Russo’s Coal Fired Italian Kitchen, told Forbes, “Minimum 20 locations, a good system, strong corporate staff and sufficient working capital.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- international expansion (topic)
- Forbes (company)
- Milwaukee (location)
- Russo's New York Pizzeria & Italian Kitchen (company)
- small franchise systems (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/forbes-small-franchise-systems-can-go-international-too-2706579). Summarized by Burnaze (https://burnaze.com/article/e22edbce-2be1-4430-901b-4bc8668036c8).