---
title: "Proforma’s eCommerce Platform Supports Nearly $1 Million in Sales from One Store’s Success"
url: https://burnaze.com/article/e2d2130b-8221-4f37-921c-09548608780e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211228_proformas_ecommerce_platform_supports_nearly_1_million_in_sales_from_one_st.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Finance & M&A"]
published: 2021-12-28T12:00:00.000Z
modified: 2026-11-01T01:11:32.931Z
image: https://images.unsplash.com/photo-1560520653-9e0e4c89eb11?w=1600&q=80&auto=format&fit=crop
---

# Proforma’s eCommerce Platform Supports Nearly $1 Million in Sales from One Store’s Success

**TL;DR:** Proforma's eCommerce platform supported nearly $1 million in sales from one store's success, with a focus on creative projects and social media presence. The online pop-up shop was launched by two public figures with close ties to a popular American recording artist.

*originally published in Franchising.com on 2021-12-28. [Read the original](https://www.franchising.com/news/20211228_proformas_ecommerce_platform_supports_nearly_1_million_in_sales_from_one_st.html).*

## Story

The online pop-up shop was launched by two public figures with close ties to a popular American recording artist. The store was launched in a flash-sale format and quickly sold out of the unisex T-shirts and sweatshirts created with popular political slogans.

“Our platform is incredibly mobile responsive which led to the high conversion rates from this opportunity,” explained Director of eCommerce Brian Roney. “We look forward to more of these creative projects and continuing to provide our distributors an advantage in the marketplace.”

The duo’s social media presence exceeds 2 million followers on Instagram alone and certainly helped stir up excitement for the launch. There are no plans to restock inventory of these items but the influencers announced that a portion of the current proceeds will benefit Special Forces Charitable Trust, an organization dedicated to supporting military families.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- Instagram (company)
- Proforma (company)
- charitable donation (topic)
- e-commerce platform (topic)
- Brian Roney (person)
- social media presence (topic)
- flash sale (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20211228_proformas_ecommerce_platform_supports_nearly_1_million_in_sales_from_one_st.html). Summarized by Burnaze (https://burnaze.com/article/e2d2130b-8221-4f37-921c-09548608780e).