---
title: "Oakwell Beer Spa invites Kansas City craft brewers to partner in next wave of experiential wellness"
url: https://burnaze.com/article/e2ec1bff-ffce-488b-9a8b-cb9f4ba5e5e0
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260616_oakwell_beer_spa_invites_kansas_city_craft_brewers_to_partner_in_next_wave_.html
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2026-06-16T12:00:00.000Z
modified: 2026-10-31T20:08:33.387Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Oakwell Beer Spa invites Kansas City craft brewers to partner in next wave of experiential wellness

**TL;DR:** Oakwell Beer Spa, a spa and taproom concept, invites Kansas City craft breweries to partner in a new wave of experiential wellness. The brand combines private spa suites with a rotating taproom featuring local craft beer, wine, and non-alcoholic beverages.

*originally published in Franchising.com on 2026-06-16. [Read the original](https://www.franchising.com/news/20260616_oakwell_beer_spa_invites_kansas_city_craft_brewers_to_partner_in_next_wave_.html).*

## Key facts

- Oakwell Beer Spa invites Kansas City craft brewers to partner
- The U.S. craft beer industry generated $28.8 billion in retail sales in 2024
- Oakwell's model connects craft beer and wellness movements

## Story

## Partnership opportunities

Oakwell Beer Spa, a spa and taproom concept blending beer culture with modern wellness, invites craft breweries to explore partnership opportunities.

Noted by USA Today and TIME for its spa concept, Oakwell Beer Spa combines private spa suites with a rotating taproom featuring local craft beer, wine and non-alcoholic beverages.

The brand emphasizes wellness and social connection through its approach to beer and spa experiences.

“Kansas City knows how to bring people together around great experiences,” said Damien Zouaoui, who founded Oakwell Beer Spa with his wife Jessica. “Whether it’s a legendary barbecue joint, a jazz club on 18th and Vine or a neighborhood taproom, this city has always understood that food, drink and community go hand in hand. Oakwell is built on that same spirit.”

## Business model success

Since opening in Denver’s RiNo Arts District in 2021, Oakwell has operated near full capacity and has partnered with local breweries as part of its model that combines spa rituals with a rotating beer selection and private spa suites infused with hops, barley and therapeutic herbs, along with infrared saunas and rain showers.

Unlike traditional spas, Oakwell attracts a balanced mix of male and female guests, including many first-time spa-goers, by offering a relaxed, unpretentious environment. Guests begin their experience in the taproom before moving to private spa suites featuring soaking tubs infused with hops, barley and therapeutic herbs, along with infrared saunas and rain showers.

The combination of spa rituals and craft beer creates two experiences under one roof: wellness and social connection.

“This city has built its identity around craftsmanship—in its kitchens, its music and its breweries,” said Jessica Zouaoui, co-founder and CEO. “Oakwell is a natural fit for a community that already values slowing down, savoring something made with care and sharing it with the people around you.”

## Market trends and growth

The U.S. craft beer industry generated $28.8 billion in retail sales in 2024, according to the Brewers Association, underscoring the strength of the category and the loyalty of local consumers. At the same time, the global wellness economy continues to expand, driven by rising consumer demand for experiential and social self-care.

Oakwell’s model connects these two movements.

Each Oakwell location rotates selections and co-hosts events to create cross-promotional opportunities. This setup provides exposure to a wellness-oriented audience seeking elevated, memorable experiences. For participants, it creates instant local integration and marketing momentum.

## Entities

- Franchising.com (publication)
- Retail (sector)
- USA TODAY (company)
- Kansas City (location)
- craft beer (topic)
- Oakwell Beer Spa (company)
- Damien Zouaoui (person)
- Jessica Zouaoui (person)
- The Times (company)
- partnership opportunities (topic)
- Brewers Association (company)
- experiential wellness (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260616_oakwell_beer_spa_invites_kansas_city_craft_brewers_to_partner_in_next_wave_.html). Summarized by Burnaze (https://burnaze.com/article/e2ec1bff-ffce-488b-9a8b-cb9f4ba5e5e0).