---
title: "Club Solutions: New Year Marketing Starts with Year-Round Marketing"
url: https://burnaze.com/article/e353caf0-28a1-4a4f-ad25-66729835e281
source: "1851 Franchise"
original_url: https://1851franchise.com/club-solutions-new-year-marketing-starts-with-year-round-marketing-2709218
category: "Fitness"
industry: "Fitness"
topics: ["Marketing"]
published: 2019-02-20T01:20:20.000Z
modified: 2026-11-01T02:26:17.029Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/09f3544dd6c6929a3364d13c478fdd773640.jpg
---

# Club Solutions: New Year Marketing Starts with Year-Round Marketing

**TL;DR:** Fitness brands, including franchises, are spending marketing dollars year-round, not just during peak seasons like New Year's resolutions. Mark de Gorter, COO of Workout Anytime, emphasizes the importance of year-round marketing efforts.

*originally published in 1851 Franchise on 2019-02-20. [Read the original](https://1851franchise.com/club-solutions-new-year-marketing-starts-with-year-round-marketing-2709218).*

## Story

It’s not uncommon for fitness brands – including franchises – to jumpstart their years with strong marketing campaigns focused on New Year’s resolutions. However, those peak seasons aren’t the only time that fitness brands are spending marketing dollars.

That need to market year-round is what Mark de Gorter, COO of Workout Anytime , spoke to Club Solutions about at the beginning of the year. In an interview with the publication, he said, “Marketing doesn’t stop when the ads go out — marketing is how you answer the phone, how you conduct your first workout and how you treat your members’ guests. We believe focusing on all those touchpoints for consumers is an important part of our marketing.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- Milwaukee (location)
- Workout Anytime (company)
- new year's resolutions (topic)
- fitness marketing (topic)
- year-round marketing (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/club-solutions-new-year-marketing-starts-with-year-round-marketing-2709218). Summarized by Burnaze (https://burnaze.com/article/e353caf0-28a1-4a4f-ad25-66729835e281).