---
title: "Franchise Times: MOOYAH Burgers, Fries & Shakes Continues Strategic Growth Efforts in 2017"
url: https://burnaze.com/article/e376f2a6-32cb-4da4-8084-ac88640343cd
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-mooyah-burgers-fries-shakes-continues-strategic-growth-efforts-in-2017-10529
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-02-21T01:20:28.000Z
modified: 2026-11-01T03:06:34.439Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0ad39e41f0869bb5c14b89264da51c374587.jpg
---

# Franchise Times: MOOYAH Burgers, Fries & Shakes Continues Strategic Growth Efforts in 2017

**TL;DR:** MOOYAH Burgers, Fries & Shakes achieved 71 percent sales growth in 2017, driven by current franchisees opening additional units. The brand focuses on a 'Seriously Fun' culture, leading to strong franchise growth along the east coast and beyond.

*originally published in 1851 Franchise on 2017-02-21. [Read the original](https://1851franchise.com/franchise-times-mooyah-burgers-fries-shakes-continues-strategic-growth-efforts-in-2017-10529).*

## Story

Growth is the key for any successful franchise system. However, simply growing in order to grow can lead to long-term problems. In the kickoff issue for 2017, Franchise Times looked at the smartest growing franchise brands, including Dallas-based better burger concept MOOYAH Burgers, Fries & Shakes .

MOOYAH has been booming in the last three years, enjoying a 71 percent sales growth. “A good majority of that are current franchisees opening its second, third, fourth or fifth units,” Michael Mabry, chief operating officer of MOOYAH told Franchise Times.

The brand has honed in on a culture that focuses on a "Seriously Fun" experience for guests and that has helped spur strong franchise growth along the east coast and beyond.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications.

He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- Franchise Times (publication)
- MOOYAH (company)
- sales growth (topic)
- Michael Mabry (person)
- brand culture (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-mooyah-burgers-fries-shakes-continues-strategic-growth-efforts-in-2017-10529). Summarized by Burnaze (https://burnaze.com/article/e376f2a6-32cb-4da4-8084-ac88640343cd).