---
title: "Orange County Register: It's A Grind Eyes Orange County Market for Expansion"
url: https://burnaze.com/article/e3803484-5dd2-4c59-b11f-e745f27b7986
source: "1851 Franchise"
original_url: https://1851franchise.com/orange-county-register-its-a-grind-eyes-orange-county-market-for-expansion-11814
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2017-04-17T22:17:01.000Z
modified: 2026-11-01T03:05:49.334Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d31266.jpg
---

# Orange County Register: It's A Grind Eyes Orange County Market for Expansion

**TL;DR:** It's A Grind Coffee House is expanding in Orange County through franchising, aiming to open up to five new locations over the next five years. President Brian Balconi stated that Orange County is primed for the expansion.

*originally published in 1851 Franchise on 2017-04-17. [Read the original](https://1851franchise.com/orange-county-register-its-a-grind-eyes-orange-county-market-for-expansion-11814).*

## Story

The article focuses on It's A Grind's plan to expand in Orange County through franchising. Specifically, Balconi told the paper that Orange County was primed for up to five more locations over the next five years.

The article also lays out what makes the It's A Grind brand different from some of the local competition.

Said Balconi to the Register, “When you come in, you place your order, and people come around the counter to hand you your drink, as opposed to taking the cup and slamming it down."

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- Retail (sector)
- franchising (topic)
- coffee market (topic)
- Orange County (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/orange-county-register-its-a-grind-eyes-orange-county-market-for-expansion-11814). Summarized by Burnaze (https://burnaze.com/article/e3803484-5dd2-4c59-b11f-e745f27b7986).