---
title: "Fox Business: What Restaurants are Doing to Attract Millennials"
url: https://burnaze.com/article/e3d49395-5ae6-4d32-b539-2c72bfaf09bd
source: "1851 Franchise"
original_url: https://1851franchise.com/fox-business-what-restaurants-are-doing-to-attract-millennials-2705662
category: "Restaurants"
industry: "Restaurants"
published: 2018-02-22T16:11:01.000Z
modified: 2026-11-01T02:42:11.495Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2384a0c90b5eaded7c3486fb13e18c758664.jpg
---

# Fox Business: What Restaurants are Doing to Attract Millennials

**TL;DR:** Restaurants like Chipotle and Fatburger are offering more vegetarian and healthy options to attract millennials. Chipotle is testing quinoa as a base for their bowls, while Fatburger is testing a plant-based protein burger.

*originally published in 1851 Franchise on 2018-02-22. [Read the original](https://1851franchise.com/fox-business-what-restaurants-are-doing-to-attract-millennials-2705662).*

## Story

Restaurants are finding that the younger generation is key to their future success. According to a recent Fox Business article , restaurants are starting to offer more vegetarian and healthy options in hopes to bring in millennials. Chipotle announced this week that they would start to test out quinoa as a base for their bowls and Fatburger said they have been testing out a plant-based protein burger, noticing that consumers are willing to pay more for healthier options.

“You have to innovate, and you have to pay attention to what your customers want,” said Fatburger CEO Andy Wiederhorn. “If you add healthy options or lighter menu options to include everybody, whether it’s some sort of vegetarian product or chicken product, that’s just to round everything out and give those people what they want to avoid the ‘no’ vote.”

In Chipotle’s case, the brand needs to regain customer’s trust after a series of food-safety issues and Wiederhorn believes it’s going to take much more than quinoa to help fix that.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu innovation (topic)
- Chipotle (company)
- Fatburger (company)
- Fox Business (company)
- Andy Wiederhorn (person)
- healthy options (topic)
- millennials (topic)
- vegetarian options (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fox-business-what-restaurants-are-doing-to-attract-millennials-2705662). Summarized by Burnaze (https://burnaze.com/article/e3d49395-5ae6-4d32-b539-2c72bfaf09bd).