---
title: "Softroc® Awards First Franchise in Oklahoma City"
url: https://burnaze.com/article/e3eda951-39a8-4240-b123-1cc2cc1fc949
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210708_softroc_awards_first_franchise_in_oklahoma_city.html
category: "Home Services"
industry: "Home Services"
topics: ["Emerging brands"]
published: 2021-07-08T12:00:00.000Z
modified: 2026-11-01T02:25:58.423Z
image: https://images.unsplash.com/photo-1503387762-592deb58ef4e?w=1600&q=80&auto=format&fit=crop
---

# Softroc® Awards First Franchise in Oklahoma City

**TL;DR:** Softroc awards its first franchise in Oklahoma City, with plans to expand to 150 locations in the next three years. The franchisees, Cody and Heidi Clark, were drawn to the opportunity to shape the business from the beginning.

*originally published in Franchising.com on 2021-07-08. [Read the original](https://www.franchising.com/news/20210708_softroc_awards_first_franchise_in_oklahoma_city.html).*

## Story

“After 15 years in the oil and gas industry, we were both looking to change careers and the opportunity to be the first Softroc franchise was very appealing and gives us the ability to help shape this business from the beginning,” said Cody Clark. “We are looking forward to providing customers with a long-lasting solution, as an alternative to traditional concrete or asphalt paving, that will completely transform an outdoor space.”

Softroc is composed of small rubber granules mixed on site with a specially formulated binder to create a permanent, resilient, non-slip surface. Softroc’s unique nature allows it to be easily customizable and makes it useful for a wide variety of applications, including swimming pools and decks, patios, playgrounds, home gyms, garages and more.

“Cody and Heidi have the strong entrepreneurial spirit and roll-up-your-sleeves mentality that we’re looking for in all of our franchisees,” said Courtney Harmon, president of Softroc. “We are excited to introduce this product to the masses, as it has so many application types and numerous benefits.”

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Home Services (sector)
- home services (topic)
- franchise award (topic)
- Oklahoma City (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210708_softroc_awards_first_franchise_in_oklahoma_city.html). Summarized by Burnaze (https://burnaze.com/article/e3eda951-39a8-4240-b123-1cc2cc1fc949).