---
title: "While Rivals Franchise, This LA Pilates Studio Is Scaling Instructors"
url: https://burnaze.com/article/e3f03b04-6164-4627-bfe5-83b9699ab5b9
source: "Athletech News"
original_url: https://athletechnews.com/la-pilates-studio-is-scaling-instructors-karen-lord-pilates-movement/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2026-07-27T19:30:25.000Z
modified: 2026-07-27T19:45:29.857Z
image: https://athletechnews.com/wp-content/uploads/2026/07/Screenshot-2026-07-27-at-1.06.03-PM-e1785180210529.png
---

# While Rivals Franchise, This LA Pilates Studio Is Scaling Instructors

**TL;DR:** Karen Lord Pilates Movement, a four-studio Pilates chain, is focusing on instructor development to scale operations amidst a national franchising boom and industry shortage of qualified trainers. The chain is taking a different approach than its rivals, who are franchising their studios.

*By Courtney Rehfeldt, originally published in Athletech News on 2026-07-27. [Read the original](https://athletechnews.com/la-pilates-studio-is-scaling-instructors-karen-lord-pilates-movement/).*

## Story

Press esc to close× | | | | | --- | --- | --- | | | | | | --- | --- | | | × | | search | | Custom Search | | | | --- | --- | | | Sort by Relevance Date | Fitness Business While Rivals Franchise, This LA Pilates Studio Is Scaling Instructors Courtney Rehfeldt July 27, 2026 - Share on Facebook - Share on Twitter - Share via Email credit: Karen Lord Pilates The Pilates boom has created a wave of new studios and a shortage of instructors. Karen Lord Pilates Movement, a four-studio chain, is working to… Membership Required This article is for ATN Pro members only. ATN Pro members get: - Unlimited access to Athletech News articles - Exclusive access to ATN Pro-level reporting - Discounts to ATN the Innovation Summit - VIP access to community events - Exclusive email newsletters Subscribe\\ Now Already a member?

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## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- pilates studio (topic)
- instructor development (topic)
- franchising boom (topic)
- industry shortage (topic)
- Karen Lord Pilates Movement (company)

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Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/la-pilates-studio-is-scaling-instructors-karen-lord-pilates-movement/). Summarized by Burnaze (https://burnaze.com/article/e3f03b04-6164-4627-bfe5-83b9699ab5b9).