---
title: "franx navigating turbulence to franchise growth opportunity"
url: https://burnaze.com/article/e4057c8a-a764-4b24-8e64-392bc9d8adae
source: "1851 Franchise"
original_url: https://1851franchise.com/franx-navigating-turbulence-to-franchise-growth-opportunity-2719018
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2022-06-29T22:17:00.000Z
modified: 2026-11-01T22:34:02.609Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5d1eaf1644b3a10d00f425a0397e4c952018.jpg
---

# franx navigating turbulence to franchise growth opportunity

**TL;DR:** Franchisors can navigate economic turbulence to find franchise growth opportunities by focusing on trigger moments and building a strong franchise sales pipeline. JP Morgan President Jamie Dimon has warned of an approaching economic hurricane.

*originally published in 1851 Franchise on 2022-06-29. [Read the original](https://1851franchise.com/franx-navigating-turbulence-to-franchise-growth-opportunity-2719018).*

## Story

According to JP Morgan President Jamie Dimon, an economic hurricane is approaching? No matter your viewpoint, there's turbulence ahead! So, is now the time to hit the panic button? Cut spending on franchise development?

Remember — with turbulence comes opportunity.

- **Start Planning for Q3 and Q4** - Time to drill down into what's worked in the first half of 2022, what's not working, and how to build your right franchise sales pipeline for Q3 and Q4.

- **Look for the Trigger Moments** - Economic uncertainty creates disruption and trigger moments that enhance the value proposition of your franchise offering. Understand and build on the trigger moments that attract franchisees to your brand.

- **Fortify Franchisee Support and Unit Economics** - In times of uncertainty, don't overlook your greatest asset — your franchisees! Focus on their support and unit economics.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Franchise Industry (sector)
- unit economics (topic)
- J.P. Morgan (company)
- economic uncertainty (topic)
- franchise sales pipeline (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franx-navigating-turbulence-to-franchise-growth-opportunity-2719018). Summarized by Burnaze (https://burnaze.com/article/e4057c8a-a764-4b24-8e64-392bc9d8adae).