---
title: "QSR: World Franchise Associates to Grow Coolgreens in Middle East"
url: https://burnaze.com/article/e4095128-ccc2-4971-a3ad-20d05ee59a10
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-world-franchise-associates-to-grow-coolgreens-in-middle-east-2706181
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2018-04-04T16:11:26.000Z
modified: 2026-11-01T04:10:16.340Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fa66c8b3666a278a2e8eb31d9920f4d83167.jpg
---

# QSR: World Franchise Associates to Grow Coolgreens in Middle East

**TL;DR:** World Franchise Associates has entered an exclusive agreement with Coolgreens to represent the salad franchise for development deals in the Middle East. American fast-casual brands have found success in Middle Eastern markets, and Coolgreens may find an eager customer base due to the growing priority on health.

*originally published in 1851 Franchise on 2018-04-04. [Read the original](https://1851franchise.com/qsr-world-franchise-associates-to-grow-coolgreens-in-middle-east-2706181).*

## Story

According to an article on qsr.com, London-based World Franchise Associates has entered an exclusive agreement with Coolgreens to represent the growing salad franchise for development deals in the Middle East. World Franchise Associates is one of the world’s largest international franchise development consultancy, marketing and media companies.

American fast-casual brands have increasingly found success in Middle Eastern markets in recent years. While certain legacy brands such as Subway, McDonald’s and Dairy Queen have long maintained a presence in Middle Eastern markets, newcomers such as Wingstop and Wayback burgers have started targeting the region for large-scale expansion. As a priority on health continues to influence consumer attitudes around the world, Coolgreens may find an eager customer base in Middle Eastern markets.

In the announcement, as reported by QSR, Paul Cairnie, WFA’s chief executive officer, said, "We are excited about this partnership with Coolgreens to help facilitate their international expansion in the Middle East. Coolgreens offers a unique business proposition for investors who are interested in the fast-growing sector of “healthy foods.” The brand offers the most diverse menu in the healthy segment, and an excellent ROI in line with some of the best performing [quick-serves] in the industry.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- McDonald's (company)
- Subway (company)
- Wingstop (company)
- Dairy Queen (company)
- Wayback Burgers (company)
- qsr market (topic)
- international development (topic)
- Middle East (location)
- middle east expansion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-world-franchise-associates-to-grow-coolgreens-in-middle-east-2706181). Summarized by Burnaze (https://burnaze.com/article/e4095128-ccc2-4971-a3ad-20d05ee59a10).