---
title: "Equinox's New LGBTQ Pride Campaign Features Legends Of Ballroom Culture"
url: https://burnaze.com/article/e40fb771-dc8e-4097-8416-0d1e88005deb
source: "1851 Franchise"
original_url: https://1851franchise.com/equinoxs-new-lgbtq-pride-campaign-features-legends-of-ballroom-culture-2710163
category: "Fitness"
industry: "Fitness"
topics: ["Marketing"]
published: 2019-06-07T16:11:59.000Z
modified: 2026-11-01T02:32:46.232Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4192d6f1651d4866f5040af7b0942edb4943.jpg
---

# Equinox's New LGBTQ Pride Campaign Features Legends Of Ballroom Culture

**TL;DR:** Equinox Fitness launches an LGBTQ Pride campaign to honor the founding mothers of LGBTQ culture and support the LGBTQ community. The campaign, 'Life's a Ball', is part of a larger initiative to support House Lives Matter, a New York-based public education forum.

*originally published in 1851 Franchise on 2019-06-07. [Read the original](https://1851franchise.com/equinoxs-new-lgbtq-pride-campaign-features-legends-of-ballroom-culture-2710163).*

## Story

Equinox Fitness – an upscale gym chain that is the parent company to SoulCycle, PURE Yoga and Blink Fitness – is paying tribute to the founding mothers of LGBTQ culture in their new Pride campaign, “Life’s a Ball.” This campaign is part of a larger initiative to support House Lives Matter, a New York-based public education forum that focuses on human rights issues facing the LGBTQ community.

Equinox told Paper Magazine that this campaign is intended to honor the "power and magnificence of trans women of color in their performance element and shares a message of equality, fostering sisterhood and expressing pride all through movement." The campaign was directed by Sammy Rawal, choreographed by Tanisha Scott and produced by Jack Mizrahi and Sinia Alaia.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- Equinox (company)
- Blink Fitness (company)
- SoulCycle (company)
- fitness marketing (topic)
- lgbtq pride (topic)
- pride campaign (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/equinoxs-new-lgbtq-pride-campaign-features-legends-of-ballroom-culture-2710163). Summarized by Burnaze (https://burnaze.com/article/e40fb771-dc8e-4097-8416-0d1e88005deb).