--- title: "Why Partnering with Pizzeria Uno Is a No-Brainer for Savvy Hotel Operators Looking to Increase Revenue" url: https://burnaze.com/article/e40fcfd0-44a8-4543-8435-b2f9e9598741 source: "1851 Franchise" original_url: https://1851franchise.com/why-partnering-with-pizzeria-uno-is-a-no-brainer-for-savvy-hotel-operators-looking-to-increase-revenue-2722454 category: "Hotels" industry: "Lodging & Travel" segment: "Hotels" topics: ["Finance & M&A"] published: 2023-05-25T21:16:00.000Z modified: 2026-11-01T01:11:09.772Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/70fe924d52ece1cd9b964af2655ae90b7860.jpg --- # Why Partnering with Pizzeria Uno Is a No-Brainer for Savvy Hotel Operators Looking to Increase Revenue **TL;DR:** Pizzeria Uno has entered the hospitality sector, offering hotel operators the opportunity to incorporate a full-service restaurant within their establishments. The brand has already opened four hotel partnership locations, with each location seeing a 100% to 300% increase in food and beverage sales post-conversion. *originally published in 1851 Franchise on 2023-05-25. [Read the original](https://1851franchise.com/why-partnering-with-pizzeria-uno-is-a-no-brainer-for-savvy-hotel-operators-looking-to-increase-revenue-2722454).* ## Story Pizzeria Uno, the neighborhood pizzeria franchise, has established itself as an integral part of pizza history, renowned as the authentic origin of Chicago-style deep dish pizza. Lately, Pizzeria Uno has been capitalizing on its strong reputation to enter another market: the hospitality sector. By initiating a hotel restaurant conversion plan last year, the brand now offers hotel proprietors the opportunity to incorporate a full-service Pizzeria Uno restaurant within their establishments. This enables them to cater to both their guests and the surrounding community with the brand's nationally-celebrated menu and universally sought-after offerings. “When COVID-19 hit, hotels were impacted hard, and those restaurants that were partnered with hotels equally struggled, many closing their doors,” said Erik Frederick, Pizzeria Uno CEO. “Uno had a different response. We saw that as an opportunity to grow and expand, anticipating the world would open back up again and we would be positioned as a strong partner for these hotels.” The prediction proved to be right. In the short time since launching the program, Pizzeria Uno has already opened four hotel partnership locations. Each location has seen a 100% to 300% increase in food and beverage sales post-conversion. So, how does Uno bring these results? Frederick says it really comes down to five benefits for hotel operators. The first is **revenue**. “Pizza is, quite simply, America’s favorite food,” said Frederick. “But hotel owners usually watch all this take-out and delivery business come into their hotel from outside restaurants, and they don’t get a nickel. Additionally, local members of the community very rarely go to a hotel restaurant for dine-in service.” Uno came up with a solution to help hotel owners tap into multiple revenue streams: increased revenue from dine-in for hotel guests, take-out for hotel guests, take-out and/or delivery sales from the local community, dine-in revenue from people in the surrounding area who typically would not come to dine at a hotel restaurant and potential group sales from a well-established group sales team and system already in place at the corporate level. The second benefit, Frederick says, is **cost**. “Hotel owners will also likely lower their overall food costs just by virtue of selling pizza, which is uniquely low-cost compared to other cuisines,” he said. The third is the overall **return on capital investment**. “In addition to higher sales and lower costs, the conversion requirements are very minimal, as we can leverage much of the hotel’s existing infrastructure,” said Frederick. “Hotel owners already have the kitchen and dining room, so they don’t need a new lease, which keeps conversion costs low.” The fourth benefit is **support**. “As part of the Uno franchise system, you will receive all the support you would expect from a franchisor,” said Frederick. “This includes supply chain, marketing, technology, staffing, operations — you name it. The Uno team is there to make sure you succeed. The fifth benefit comes down to **brand recognition**, or the “halo effect” as Frederick calls it. “As Pizzeria Uno franchisees, hotel owners can also enjoy lower customer acquisition costs and a higher capture rate,” he said. “Consumers already know this brand, which means hotel owners can gain additional guests due to the presence of a nationally known and respected restaurant brand.” Looking ahead to the rest of 2023, Pizzeria Uno is targeting 10 to 15 new units, with more expected in the years ahead. But the team doesn’t want to partner with just anyone. “We are really focused on finding the right franchisees for the brand,” said Frederick. “We have a great culture here and are looking to partner with people who truly understand hospitality and are interested in becoming a long-lasting part of their community. The ideal franchisee will be someone with a passion for the Pizzeria Uno brand — any franchise can give you all the training guides in the world, but the passion will make the guests feel like they are taken care of.” Now, the time has never been better for hotel operators to optimize their food and beverage program with a Pizzeria Uno restaurant conversion. ## Entities - 1851 Franchise (publication) - Retail (sector) - revenue growth (topic) - hotel expansion (topic) - franchise partnership (topic) - Pizzeria Uno (company) - restaurant conversion (topic) - Erik Frederick (person) - hospitality sector (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/why-partnering-with-pizzeria-uno-is-a-no-brainer-for-savvy-hotel-operators-looking-to-increase-revenue-2722454). Summarized by Burnaze (https://burnaze.com/article/e40fcfd0-44a8-4543-8435-b2f9e9598741).