---
title: "End of Subway's $5 Footlong?"
url: https://burnaze.com/article/e46d4ffd-b8c9-4480-a481-31879061877e
source: "1851 Franchise"
original_url: https://1851franchise.com/is-this-the-end-of-subways-5-footlong-2707798
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2018-09-10T14:09:01.000Z
modified: 2026-11-01T02:33:58.726Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7f8bc0996122bad3a302d1e9cebc0b289152.jpg
---

# End of Subway's $5 Footlong?

**TL;DR:** Subway may be doing away with the $5 footlong promotion, allowing franchisees to decide whether to include it at their location due to franchisee push-back. The brand is also testing new menu options, including a spicier rotisserie-type chicken and guajillo steak.

*originally published in 1851 Franchise on 2018-09-10. [Read the original](https://1851franchise.com/is-this-the-end-of-subways-5-footlong-2707798).*

## Story

Subway may be doing away with the famous $5 footlong promotion. According to a recent article in CNBC, the brand will now allow franchisees to decide whether or not to include the offering at their location. This decision comes as a result of franchisee push-back that the deal hurt profits when it was reintroduced.

"How do we help our franchises with more of a regional value message, so they're able to (have) a value proposition that fits with their economic model. If you look at California, there's a very different cost of business than in Arkansas," said Trevor Haynes.

This will not be the only change for Subway. The brand is also testing new menu options including a a spicier rotisserie-type chicken and guajillo steak. Subway is also testing out paninis at select California locations.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- menu pricing (topic)
- California (location)
- Subway (company)
- Arkansas (location)
- franchisee relations (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/is-this-the-end-of-subways-5-footlong-2707798). Summarized by Burnaze (https://burnaze.com/article/e46d4ffd-b8c9-4480-a481-31879061877e).