---
title: "Potbelly is Sweetening Up its Legendary Lineup of Treats with a Limited-Time Toffee Butter Brickle Cookie"
url: https://burnaze.com/article/e4ee3218-8b30-4641-b51d-41c96e0e4a4e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250206_potbelly_is_sweetening_up_its_legendary_lineup_of_treats_with_a_limitedtime.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Marketing"]
published: 2025-02-06T12:00:00.000Z
modified: 2026-10-31T18:10:33.632Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Potbelly is Sweetening Up its Legendary Lineup of Treats with a Limited-Time Toffee Butter Brickle Cookie

**TL;DR:** Potbelly is introducing a limited-time Toffee Butter Brickle Cookie, available in shops starting February 10. The cookie features buttery richness, crunchy toffee bits, and sweet brown sugar.

*originally published in Franchising.com on 2025-02-06. [Read the original](https://www.franchising.com/news/20250206_potbelly_is_sweetening_up_its_legendary_lineup_of_treats_with_a_limitedtime.html).*

## Story

Potbelly (NASDAQ: PBPB) isn’t waiting for Valentine’s Day to share a little love with its loyal fans. Instead, the neighborhood sandwich shop is sharing the caring spirit of mid-February early with the introduction of a limited-time Toffee Butter Brickle Cookie.

Packed with buttery richness, crunchy toffee bits and sweet brown sugar, this new cookie will capture the hearts and taste buds of Potbelly fans. The cookie will come and go quickly, with availability in shops starting February 10, while supplies last.

“We never stop looking for new ways to surprise and delight our fans, and the Toffee Butter Brickle Cookie strikes the perfect balance between the familiar and the new,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “With each bite, our fans can enjoy the rich buttery flavor of deliciously golden-brown toffee pieces, adding a new taste and texture experience. Whether paired with a favorite sandwich or as a treat by itself, we’re confident fans will savor every last morsel.”

Baked fresh in-shop daily, the Toffee Butter Brickle Cookie joins a variety of sweet options at Potbelly, including favorites like the Oatmeal Chocolate Chip, Chocolate Brownie and Sugar Cookies.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- new menu item (topic)
- Potbelly (company)
- valentine's day promotion (topic)
- Eric Chenel (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250206_potbelly_is_sweetening_up_its_legendary_lineup_of_treats_with_a_limitedtime.html). Summarized by Burnaze (https://burnaze.com/article/e4ee3218-8b30-4641-b51d-41c96e0e4a4e).