---
title: "Potbelly Brings Back Golden-Brown Toffee Goodness"
url: https://burnaze.com/article/e4f9c41f-b609-45ad-96f4-a69b106f2b28
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260202_potbelly_brings_back_goldenbrown_toffee_goodness.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-02-02T12:00:00.000Z
modified: 2026-10-31T16:48:34.262Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Brings Back Golden-Brown Toffee Goodness

**TL;DR:** Potbelly is bringing back its Toffee Butter Brickle Cookie for a limited time, starting February 9. The cookie, which debuted last year, features a chewy, buttery treat with crunchy toffee pieces and will be baked fresh in-shop daily.

*originally published in Franchising.com on 2026-02-02. [Read the original](https://www.franchising.com/news/20260202_potbelly_brings_back_goldenbrown_toffee_goodness.html).*

## Story

- Franchise Opportunities

- Sandwich Franchises

- Potbelly Sandwich Works

- News & Articles

February 02, 2026 // Franchising.com // CHICAGO – Football frenzy will be fading, but Potbelly fans won’t be quiet for long as the neighborhood sandwich shop returns a big-time fan favorite. On Monday, February 9, the Toffee Butter Brickle Cookie comes back for a limited time only, giving fans another chance to enjoy the chewy, buttery treat that quickly earned a devoted following with its debut last year.

Rich in flavor and packed with crunchy toffee pieces, the Toffee Butter Brickle Cookie provides the kind of nostalgic comfort and craveable treat Potbelly fans love. Baked fresh in-shop daily, the limited-time cookie captures the perfect pairing of sweetness and crunch, whether enjoyed on its own or with a signature sandwich or wrap.

“The return of our Toffee Butter Brickle Cookie signals warmth and familiarity for our fans. It arrives at the perfect time, mid-winter season,” said Eric Chenel, Director of Consumer Insights and Innovation at Potbelly. “The cookie stands apart because of its flavor, texture, buttery base and crunchy toffee pieces. It’s a simple, well-crafted treat with fantastic taste.”

Joining the brand’s legendary lineup of freshly baked favorites, including the Oatmeal Chocolate Chip, Sugar Cookie and Chocolate Brownie, the Toffee Butter Brickle Cookie reinforces the brand’s commitment to quality ingredients and in-shop baking.

SOURCE Potbelly Corporation

## Entities

- Franchising.com (publication)
- QSR (sector)
- limited time offer (topic)
- qsr (topic)
- menu item (topic)
- Potbelly (company)
- Eric Chenel (person)
- cookie (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260202_potbelly_brings_back_goldenbrown_toffee_goodness.html). Summarized by Burnaze (https://burnaze.com/article/e4f9c41f-b609-45ad-96f4-a69b106f2b28).