---
title: "RFR Buys Prada-Anchored Upper East Side Retail Condo at 841 Madison Avenue for $57M"
url: https://burnaze.com/article/e4fa51a1-ee8c-4b18-9b54-089d656ad9c9
source: "Commercial Observer"
original_url: https://commercialobserver.com/2026/09/rfr-holding-acquisition-841-madison-avenue/
author: "Mark Hallum"
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2026-09-10T20:19:35.000Z
modified: 2026-10-31T13:18:11.322Z
image: https://commercialobserver.com/wp-content/uploads/sites/3/2026/09/Aby-Rosen-Prada-841-Madison-Ave-credit-Getty-Images.jpg?quality=80&resize=1200%2C630&strip=
---

# RFR Buys Prada-Anchored Upper East Side Retail Condo at 841 Madison Avenue for $57M

**TL;DR:** RFR Holding, led by Aby Rosen and Michael Fuchs, has acquired an Upper East Side retail condominium at 841 Madison Avenue for $57 million from JSRE Acquisitions. The property is anchored by luxury fashion house Prada and spans 18,000 square feet across four floors.

*By Mark Hallum, originally published in Commercial Observer on 2026-09-10. [Read the original](https://commercialobserver.com/2026/09/rfr-holding-acquisition-841-madison-avenue/).*

## Story

An Upper East Side retail condominium at **841 Madison Avenue** has traded hands for $57 million, Commercial Observer has learned.

**JSRE Acquisitions**, which is associated with the **Safra** family and **Status Capital**, sold the East 70th Street unit occupied by luxury fashion house **Prada** to **Aby Rosen** and **Michael Fuchs**‘s **RFR Holding**, according to the brokers.

**Global Advisory** founder **Ross Mezzo** and **Ezra Saffati** from **Majestic Acquisitions** represented the buyer and the seller.

“This sale is a clear signal that Madison Avenue has fully reclaimed its position as a premier luxury retail corridor in Manhattan. With Prada anchoring this retail condo, we’re seeing exactly the kind of high-caliber tenancy that’s driven rents up and quality up across Madison Avenue over the past 18 months,” Mezzo said in a statement to CO.

It’s unclear when JSRE acquired the property and what the value of that transaction was, but the retail unit traded for $51 million to **Ashkenazy Acquisitions** in 2010, *The Real Deal* reported at the time.

The retail condo spans 18,000 square feet across four floors, according to Mezzo. Prada opened its flagship U.S. store there way back in 1996, which at that time was the luxury retailer’s largest store in the world.

Saffati and spokespeople for RFR and JSRE did not immediately respond to requests for comment.

The Promote first reported the deal was under contract earlier this year.

RFR Holding recently created **RFR US**, an investment firm that will be helmed by Rosen’s sons, **Gaby Rosen** and **Charlie Rosen** and focus on new office and high-end retail assets.

But RFR Holding has appeared to have fallen into tougher times lately with the sale of **281 Park Avenue South**, best known as the old stomping grounds of fake heiress **Anna Delvey**. The firm offloaded the property in July for $81.5 million, compared to the $135 million it was originally listed for.

At the end of 2024, RFR was also evicted from the **Chrysler Building** after missing $21 million in ground-rent payments to **Cooper Union**.

Meanwhile, JSRE has been busy with retail sales in Manhattan lately. Just this week, the investment firm sold two residential and retail buildings in SoHo at **69 Greene Street** and **71-73 Greene Street** to **Acadia Realty Trust** for a combined $60 million.

## Entities

- Retail (sector)
- Commercial Observer (publication)
- Mark Hallum (person)
- luxury retail (topic)
- manhattan real estate (topic)
- JSRE Acquisitions (company)
- Safra family (investor)
- Prada (company)
- RFR Holding (company)
- Aby Rosen (person)
- Michael Fuchs (person)
- Status Capital (investor)

---
Originally reported by Mark Hallum, Commercial Observer (https://commercialobserver.com/2026/09/rfr-holding-acquisition-841-madison-avenue/). Summarized by Burnaze (https://burnaze.com/article/e4fa51a1-ee8c-4b18-9b54-089d656ad9c9).