---
title: "WellBiz Brands, Inc. Acquires Amazing Lash Studio and Franchise Times 2019 Dealmakers Award As a Result"
url: https://burnaze.com/article/e503994e-97ce-407a-a8e2-427dafb5bc2f
source: "1851 Franchise"
original_url: https://1851franchise.com/wellbiz-brands-inc-acquires-amazing-lash-studio-and-franchise-times-2019-dealmakers-award-as-a-result-2710047
category: "Wax, brow & lash"
industry: "Beauty & Wellness"
segment: "Wax, brow & lash"
topics: ["Finance & M&A"]
published: 2019-05-23T22:17:28.000Z
modified: 2026-11-01T02:11:29.634Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5753f64fd8eed6985627279c4a2035d04060.jpg
---

# WellBiz Brands, Inc. Acquires Amazing Lash Studio and Franchise Times 2019 Dealmakers Award As a Result

**TL;DR:** WellBiz Brands, Inc. has acquired Amazing Lash Studio, a category leader in the eyelash extension space. WellBiz Brands was awarded the Dealmakers Award from Franchise Times in connection with the acquisition.

*originally published in 1851 Franchise on 2019-05-23. [Read the original](https://1851franchise.com/wellbiz-brands-inc-acquires-amazing-lash-studio-and-franchise-times-2019-dealmakers-award-as-a-result-2710047).*

## Story

WellBiz Brands, Inc. has acquired Amazing Lash Studio, a “category leader in the eyelash extension space,” according to an article on Franchising.com .

According to the article, WellBiz Brands was “ recently awarded the Dealmakers Award from Franchise Times in connection with the September 2018 acquisition of the Amazing Lash Studio brand. The award recognizes the boldest players driving mergers and acquisitions in franchising. The award was given during the Franchise Times Finance and Growth Conference awards gala on May 7 in Las Vegas.

Heather Elrod, CEO of Amazing Lash Studio, said that “by becoming part of the WellBiz Brands portfolio, we’re even better prepared to maintain our market-leading position in the beauty category by launching a series of new products and services, and providing enhanced franchise services like technology optimization, real estate analytics and strategic marketing support,” the article said.

Katie LaTour is a staff writer for 1851 Franchise and Estatenvy. She has experience in copywriting, editing and translation, and has written content for brands including Coca-Cola, Ivivva and Ray Ban's. She holds a Master of Arts in Writing and Publishing from DePaul University and a B.A. in English and Spanish from the University of Dayton. Presently, Katie is working on a poetry collection and building a platform for Chicago creative professionals to share best practices.

## Entities

- Franchising.com (publication)
- 1851 Franchise (publication)
- franchise expansion (topic)
- Beauty & Wellness (sector)
- acquisition (topic)
- Franchise Times (publication)
- Coke (company)
- WellBiz Brands (company)
- Amazing Lash Studio (company)
- Heather Elrod (person)
- WellBiz Brands acquisition of Amazing Lash Studio (deal)
- dealmakers award (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wellbiz-brands-inc-acquires-amazing-lash-studio-and-franchise-times-2019-dealmakers-award-as-a-result-2710047). Summarized by Burnaze (https://burnaze.com/article/e503994e-97ce-407a-a8e2-427dafb5bc2f).