---
title: "Wetzel's Pretzels Unveils a New Bakery in the Heart of Sacramento"
url: https://burnaze.com/article/e5825920-3b9b-4a1f-8968-3f84ab124b10
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231122_wetzel39s_pretzels_unveils_a_new_bakery_in_the_heart_of_sacramento.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2023-11-22T12:00:00.000Z
modified: 2026-10-31T20:05:41.820Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Wetzel's Pretzels Unveils a New Bakery in the Heart of Sacramento

**TL;DR:** Wetzel's Pretzels has expanded its presence in California with a new bakery in Downtown Sacramento. The new location is owned and operated by Ben Elias, a seasoned restaurateur and CEO of California Restaurant Group, Inc.

*originally published in Franchising.com on 2023-11-22. [Read the original](https://www.franchising.com/news/20231122_wetzel39s_pretzels_unveils_a_new_bakery_in_the_heart_of_sacramento.html).*

## Story

The opening of Wetzel's* in DOCO (Downtown Commons), located at 414 K St., expands the brand’s presence in California. Visitors can relish in tasty snacks and sips at their nearby favorite, just steps away from renowned concepts like Macy's, Golden 1 Center and Yard House, making pretzels a convenient and enjoyable experience for the community.

“I wanted to take the brand to another high-profile area, and DOCO was an obvious choice,” said Ben Elias, who owns and operates Wetzel’s in Downtown Sacramento. “My personal love for soft pretzels motivated me to introduce these delectable snacks to arena visitors and downtown-goers, with the goal of propelling Wetzel's to new heights. I'm excited to witness the enthusiastic response from my local community.”

Elias, a seasoned restaurateur with a professional history in educational administration and leadership, partnered with Wetzel's because of its ease of operations and his genuine love for the brand’s fresh-baked pretzels. As the CEO of California Restaurant Group, Inc. and proprietor of a breakfast and lunch establishment in Livermore, California, Elias will embark on the expansion journey alongside his son, with whom he has cherished memories of enjoying Wetzel's Pretzels.

“Ben’s passion for the brand is a fantastic example of the dedicated, high-quality operators we’re looking for. We are eager to support him along his journey,” said Jon Fischer, Chief Development Officer at Wetzel’s.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- QSR (sector)
- Wetzel's Pretzels (company)
- Sacramento (location)
- california market (topic)
- Jon Fischer (person)
- bakery opening (topic)
- Ben Elias (person)
- California Restaurant Group, Inc. (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20231122_wetzel39s_pretzels_unveils_a_new_bakery_in_the_heart_of_sacramento.html). Summarized by Burnaze (https://burnaze.com/article/e5825920-3b9b-4a1f-8968-3f84ab124b10).