---
title: "15 Years Ago, a Family Celebration Helped Two Sisters Notice a Gap in the Beauty Industry. Here’s How the Moment Sparked a 7-Figure Business."
url: https://burnaze.com/article/e5b3b2a9-1ed8-47e6-a77b-e08849b1facf
source: "Entrepreneur Franchise"
original_url: https://www.entrepreneur.com/buying-a-franchise/two-sisters-discovered-a-gap-in-the-beauty-industry-leading-to-a-7-figure-beauty-franchise
author: "Sherin Shibu"
category: "Hair & salon suites"
industry: "Beauty & Wellness"
segment: "Hair & salon suites"
topics: ["Development & multi-unit","Emerging brands"]
published: 2026-11-13T16:26:13.000Z
modified: 2026-11-14T00:03:14.849Z
image: https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/11/Nicki-Maron-left-and-Stephi-Cohen-right.-Credit-Michelle-WatsonCatchlight-Group.jpg
---

# 15 Years Ago, a Family Celebration Helped Two Sisters Notice a Gap in the Beauty Industry. Here’s How the Moment Sparked a 7-Figure Business.

**TL;DR:** Blushington, a hair, makeup, and skincare lounge, expanded its business through franchising after rebuilding from pandemic-related closures.

*By Sherin Shibu, originally published in Entrepreneur Franchise on 2026-11-13. [Read the original](https://www.entrepreneur.com/buying-a-franchise/two-sisters-discovered-a-gap-in-the-beauty-industry-leading-to-a-7-figure-beauty-franchise).*

## Key facts

- Stephi Cohen’s struggle to find affordable makeup services for a family event sparked the idea for Blushington, a hair, makeup and skincare lounge.
- After closing all locations due to the pandemic, Cohen and her sister Nicki Maron rebuilt Blushington around franchising.
- The company now has two franchise locations and one corporate location.
- Fifteen years ago, Stephi Cohen and Nicki Maron encountered a common problem. The two sisters were getting ready for a special event, their younger sister’s bat mitzvah, and their family had all come over. Their house was packed, and they couldn’t afford to have a makeup artist and hair stylist cater to everyone.
- “We started to think, well, you can go to Drybar and get your hair done,” Cohen says in a new interview with *Entrepreneur*. “But where can we go to get our makeup done?”
- That’s where their “aha” moment happened. They thought that there should be a makeup place similar to Drybar but expanded, where customers could go to get their hair, makeup and skincare done, without having to pay the high price of a professional makeup artist coming to their homes.
- Cohen called the business Blushington. She was just 21 years old at the time. Maron, her older sister, was 23 years old at the time and helped behind the scenes while pursuing a television career. She eventually joined the business full-time.
- An image from the Blushington River Oaks VIP Preview Party on April 8, 2026 in Houston, Texas. Nicki Maron (left) and Stephi Cohen (right). Credit: Michelle Watson/Catchlight Group*

## Story

Blushington, a hair, makeup, and skincare lounge, expanded its business through franchising after rebuilding from pandemic-related closures.

## Entities

- Beauty & Wellness (sector)
- franchising (topic)
- beauty industry (topic)
- pandemic recovery (topic)
- Blushington (company)

---
Originally reported by Sherin Shibu, Entrepreneur Franchise (https://www.entrepreneur.com/buying-a-franchise/two-sisters-discovered-a-gap-in-the-beauty-industry-leading-to-a-7-figure-beauty-franchise). Summarized by Burnaze (https://burnaze.com/article/e5b3b2a9-1ed8-47e6-a77b-e08849b1facf).