---
title: "Chipotle Tests Smoked Brisket In Select Markets"
url: https://burnaze.com/article/e5b8cc1c-5a37-42ad-949d-297e10667005
source: "Franchising.com"
original_url: https://www.franchising.com/news/20201130_chipotle_tests_smoked_brisket_in_select_markets.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2020-11-30T12:00:00.000Z
modified: 2026-11-01T02:32:25.928Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Chipotle Tests Smoked Brisket In Select Markets

**TL;DR:** Chipotle Mexican Grill is testing Smoked Brisket at 64 restaurants in Cincinnati and Sacramento, California. The company is using its stage-gate process to gather customer feedback before deciding on a national launch strategy.

*originally published in Franchising.com on 2020-11-30. [Read the original](https://www.franchising.com/news/20201130_chipotle_tests_smoked_brisket_in_select_markets.html).*

## Story

NEWPORT BEACH, Calif., Nov. 30, 2020 // PRNewswire // - Chipotle Mexican Grill (NYSE: CMG) today announced it is testing Smoked Brisket at 64 restaurants throughout Cincinnati and part of Sacramento, California. Chipotle's latest protein features smoked beef brisket that is seasoned with a special spice blend, seared on the grill every day, and finished with a sauce made with Mexican peppers.

"We're thrilled to offer a new, responsibly-sourced brisket that tastes terrific and meets our industry leading Food with Integrity standards," said Chris Brandt, Chief Marketing Officer. "The richness of our real Smoked Brisket recipe delivers a craveable new flavor to our guests as we continue to innovate across our menu."

Chipotle is leveraging its stage-gate process to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy. In 2019 and 2020, three Chipotle menu items, Carne Asada, Supergreens Salad Mix and Queso Blanco, successfully completed the stage-gate process and were rolled out on a national scale. In July, Chipotle announced it is testing Cilantro-Lime Cauliflower Rice at restaurants in Denver and throughout Wisconsin, in addition to a digital-only quesadilla in Cleveland and Indianapolis.

The company also introduced new certified organic Lemonades, Aguas Frescas, and Teas from farmer-founded Tractor Beverage Co. across all U.S.

restaurants in late July.

Brisket will be available for in-restaurant, online, mobile, and contactless delivery orders at participating locations for a limited time.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- limited time offer (topic)
- new menu item (topic)
- cincinnati (location)
- Chipotle Mexican Grill (company)
- Chris Brandt (person)
- Sacramento, California (location)
- menu testing (topic)
- stage-gate process (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20201130_chipotle_tests_smoked_brisket_in_select_markets.html). Summarized by Burnaze (https://burnaze.com/article/e5b8cc1c-5a37-42ad-949d-297e10667005).