---
title: "From Fan to Franchisee: Why a Loyal BoConcept Customer Decided to Open His Own Location"
url: https://burnaze.com/article/e6522f48-f7d6-48ae-ba4a-c6371436e48c
source: "1851 Franchise"
original_url: https://1851franchise.com/from-fan-to-franchisee-why-a-loyal-boconcept-customer-decided-to-open-his-own-location-2704542
category: "Retail"
industry: "Retail"
topics: ["Development & multi-unit"]
published: 2017-10-09T15:10:22.000Z
modified: 2026-11-01T02:52:52.432Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/92c10a09109723f277a139ccc847b53f4256.jpg
---

# From Fan to Franchisee: Why a Loyal BoConcept Customer Decided to Open His Own Location

**TL;DR:** BoConcept expands its franchise opportunities in America with Ray Priddle opening the first Florida location and now a new location in Atlanta. BoConcept is a Danish-founded global furniture franchise with almost 300 locations across 60 countries.

*originally published in 1851 Franchise on 2017-10-09. [Read the original](https://1851franchise.com/from-fan-to-franchisee-why-a-loyal-boconcept-customer-decided-to-open-his-own-location-2704542).*

## Story

When Ray Priddle moved from London to Florida, the transition from rainy days to consistent sunshine wasn’t the only change that he faced. Priddle also quickly noticed as he settled in to his new home that the competitively priced high-quality furniture he had access to in England seemed to be absent in the U.S. So, he decided to take matters into his own hands and bring high fashion and chic styles to his new community.

After learning that BoConcept , the Danish founded global furniture franchise with almost 300 locations across 60 countries around the world, was expanding its franchise opportunities in America, Priddle knew he had found the ideal match. He opened BoConcept ’s first Florida location in Tampa in 2012. Now, he is preparing to open a new BoConcept location in Atlanta’s high-end Buckhead neighborhood as the brand continues to spread across the U.S.

“After working with BoConcept for a number of years, I learned how great the organization and its products are and I couldn’t be more excited to add this new location in Atlanta,” Priddle said.

After establishing a presence in the United States in the early 2000s, BoConcept is now ramping up its franchise growth across the U.S. With a presence in many major metro areas including Los Angeles, San Francisco, Miami, New York and Boston, BoConcept is quickly becoming a leader, not just in modern furniture overseas, but also in the U.S.

“Atlanta is a dynamic, evolving city with a robust and diverse economy,” said Priddle. “With its stylish, modern and fully customizable style, BoConcept is providing something new in the market, at an affordable price.”

The brand’s expansion efforts in markets like Atlanta align perfectly with the rapidly growing modern furniture movement in the U.S. With an increasing number of millennials now living in urban areas for longer periods of time, the consumer set seeking sleek, modern interior designs for their living spaces is on the rise.

BoConcept’s 2018 collection continues to push the boundaries of innovation and functionality with furniture inspired by its wildly successful Adelaide dining chair. The collection extends the Adelaide’s Nordic expression of simplicity into other parts of the home with a sofa, a living chair, a coffee table and a barstool.

“There are a lot of millennials settling in Atlanta who contribute to the increasing interest in and demand for progressive interior design,” Priddle said. “BoConcept is a great option for urban-minded customers in the Atlanta Metro Area, and that primes us for rapid success across the area.”

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Retail (sector)
- Florida (location)
- Atlanta (location)
- Tampa (location)
- BoConcept (company)
- us market entry (topic)
- furniture retail (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/from-fan-to-franchisee-why-a-loyal-boconcept-customer-decided-to-open-his-own-location-2704542). Summarized by Burnaze (https://burnaze.com/article/e6522f48-f7d6-48ae-ba4a-c6371436e48c).