---
title: "Hotworx Turns Up the Heat on Stress With 50% Off Deal"
url: https://burnaze.com/article/e67e3ba0-f591-418b-a711-ff8d653f299e
source: "Athletech News"
original_url: https://athletechnews.com/hotworx-turns-up-the-heat-on-stress-with-50-off-deal/
author: "Courtney Rehfeldt"
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2025-04-11T15:30:36.000Z
modified: 2026-10-31T17:14:56.833Z
image: https://athletechnews.com/wp-content/uploads/2025/01/HOTWORXQ3_Finalselects-38-_3_-_1_.webp
---

# Hotworx Turns Up the Heat on Stress With 50% Off Deal

**TL;DR:** Hotworx is offering 50% off enrollment for new members through April 16 in celebration of Stress Awareness Month. The fitness franchise is also seeking franchisees in Canada.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-04-11. [Read the original](https://athletechnews.com/hotworx-turns-up-the-heat-on-stress-with-50-off-deal/).*

## Story

Hotworx is turning up the heat for Stress Awareness Month with a limited-time offer where new members can get 50% off enrollment through April 16.

The 24-hour infrared fitness brand, with more than 700 studios nationwide, combines infrared heat with guided isometric and High-Intensity Interval Training (HIIT) for an invigorating fitness experience.

“Hotworx infrared sauna workouts aid in recovery by helping to balance cortisol, the body’s primary stress hormone,” Hotworx founder and CEO Stephen Smith explained. “The heat from the sauna promotes muscle recovery and alleviates tension, allowing you to de-stress and improve overall performance.”

Hotworx recently rolled out its new “HotSquad” feature in the Burn Off App, adding a social component that lets members schedule workouts with friends and family, track each other’s progress and remain accountable.

The fitness franchise, which already has a presence in Australia, Saudi Arabia and Ireland, is now seeking franchisees in Canada.

## Entities

- franchise expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- limited time offer (topic)
- Courtney Rehfeldt (person)
- canada (location)
- Australia (location)
- Saudi Arabia (location)
- Ireland (location)
- HOTWORX (company)
- Stephen P. Smith (person)
- stress awareness (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/hotworx-turns-up-the-heat-on-stress-with-50-off-deal/). Summarized by Burnaze (https://burnaze.com/article/e67e3ba0-f591-418b-a711-ff8d653f299e).