---
title: "Edmonton Gets Another Fish Shack – Joey's 2.0"
url: https://burnaze.com/article/e6b61d5d-5035-4aa9-8108-3a4d9b4d9cb4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210618_edmonton_gets_another_fish_shack__joey39s_20.html
category: "Restaurants"
industry: "Restaurants"
published: 2021-06-18T12:00:00.000Z
modified: 2026-11-01T02:26:31.193Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# Edmonton Gets Another Fish Shack – Joey's 2.0

**TL;DR:** Joey's Seafood Restaurant has expanded its presence in Edmonton with a second Joey's Fish Shack location, marking a new stage of growth for the brand. The new location is part of the company's growth plan, with more locations planned in the city.

*originally published in Franchising.com on 2021-06-18. [Read the original](https://www.franchising.com/news/20210618_edmonton_gets_another_fish_shack__joey39s_20.html).*

## Story

Edmonton, Canada, June 18, 2021 - (PR.com) - When you think of Edmonton fish & chips, Joey's Seafood Restaurant stands out. A strong presence in Edmonton for 30 years, Joey's has revived its roots with a second Joey's Fish Shack in the city.

"This growth is just the beginning for Joey's 2.0 in Edmonton," said Joe Klassen, founder and CEO of Joey's Only Franchising Ltd. "We've had a strong fan base in the area since we started franchising in 1992. Joey's Fish Shack fits well with the new restaurant models that have emerged in the past few years."

Located in the south-east corner of the city in the Tamarack area (Tamarack Commons), Joey's Fish Shack brings amazing seafood, fish & chips and a series of new flavour profiles popular across generations. Customers experience a newly thought-out menu and some design changes to make you feel comfy with your group.

"We are looking at all corners of Edmonton for Joey's Fish Shack," said Dave Holland, VP of Marketing. "It's clear that the history of Joey's Seafood in the region has spurred interest in the Fish Shack."

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- restaurant growth (topic)
- menu update (topic)
- Edmonton (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210618_edmonton_gets_another_fish_shack__joey39s_20.html). Summarized by Burnaze (https://burnaze.com/article/e6b61d5d-5035-4aa9-8108-3a4d9b4d9cb4).