---
title: "McDonald’s Sells 30% More Quarter Pounders Since Switching to Fresh Beef"
url: https://burnaze.com/article/e6f559aa-970e-4699-8372-f89cb1012a18
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-sells-30-more-quarter-pounders-since-switching-to-fresh-beef-2710316
category: "Restaurants"
industry: "Restaurants"
published: 2019-06-24T20:15:02.000Z
modified: 2026-11-01T02:32:39.599Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/60090841c33f47c06690f1b83ebea433615.jpg
---

# McDonald’s Sells 30% More Quarter Pounders Since Switching to Fresh Beef

**TL;DR:** McDonald's has seen a 30% increase in sales of quarter pounders since switching to fresh beef. The switch has also led to market share gains in the informal eating out category.

*originally published in 1851 Franchise on 2019-06-24. [Read the original](https://1851franchise.com/mcdonalds-sells-30-more-quarter-pounders-since-switching-to-fresh-beef-2710316).*

## Story

The switch from frozen to fresh beef has led McDonald's to see a 30% increase in sales of quarter pounders over the last year, according to CNN Business. Moreover, McDonald’s burgers also gained market share within the “informal eating out” category for the first time in five years.

The switch hasn’t been smooth sailing from the start, notes CNN. McDonald’s franchisees foot the bill for some of the changes, such as refrigeration and storage updates. The self-funded National Owners Association also formed last year to address concerns of owners, particularly when it came to the company’s remodeling plans.

Ultimately, “The franchisees became believers very quickly” in regard to the fresh beef change, according to Marion Gross, McDonald’s chief supply chain officer for North America.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- McDonald's (company)
- franchisee relations (topic)
- market share (topic)
- beef quality (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-sells-30-more-quarter-pounders-since-switching-to-fresh-beef-2710316). Summarized by Burnaze (https://burnaze.com/article/e6f559aa-970e-4699-8372-f89cb1012a18).