--- title: "Franchise Development Website Awards Expert Insights" url: https://burnaze.com/article/e70a1469-ddc1-4587-85f2-a528e679cf02 source: "1851 Franchise" original_url: https://1851franchise.com/franchise-development-website-awards-expert-insights-keith-gerson-2710108 category: "General" topics: ["Development & multi-unit"] published: 2019-05-31T17:12:01.000Z modified: 2026-11-01T22:34:13.303Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/93249dee304c60c3a0c9cb78796dbf741592.jpg --- # Franchise Development Website Awards Expert Insights **TL;DR:** 1851 Franchise spoke with the president of FranConnect about the 2019 Franchise Development Website Awards. Keith Gerson, president of FranConnect, shared his insights on franchise development site trends and best practices. *originally published in 1851 Franchise on 2019-05-31. [Read the original](https://1851franchise.com/franchise-development-website-awards-expert-insights-keith-gerson-2710108).* ## Story 1851 caught up with the president of FranConnect to learn his main takeaways from this year's franchise development site submissions. As part of the 2019 Franchise Development Website Awards, 1851 Franchise sat down with the issue's judges and other industry experts to discuss notable trends, best practices, how franchise brands are winning at digital marketing and how they expect franchise development sites to continue changing in the future. Keith Gerson is the president of FranConnect, a franchise management software solution that services more than 600 brands and 110,000 franchisees, including multi-unit operators and area developers. ## Entities - 1851 Franchise (publication) - General (sector) - franchise development (topic) - digital marketing (topic) - FranConnect (company) - Keith Gerson (person) - website awards (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/franchise-development-website-awards-expert-insights-keith-gerson-2710108). Summarized by Burnaze (https://burnaze.com/article/e70a1469-ddc1-4587-85f2-a528e679cf02).