---
title: "Why Franchisees Need to Be Able to Phone a Friend"
url: https://burnaze.com/article/e7556bb9-9355-412e-af54-fea98c49136a
source: "1851 Franchise"
original_url: https://1851franchise.com/why-franchisees-need-to-be-able-to-phone-a-friend-live-to-tell-ep-48-2712368
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2020-02-21T20:15:05.000Z
modified: 2026-11-01T02:30:17.456Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/90da2b0d0a77df215c63b245a9d8e0b93681.jpg
---

# Why Franchisees Need to Be Able to Phone a Friend

**TL;DR:** Liane Caruso and Cassie discuss franchisee networking and Burger King's #MoldyWhopper campaign on the Live to Tell podcast. Cassie has over five years of digital and traditional media experience.

*originally published in 1851 Franchise on 2020-02-21. [Read the original](https://1851franchise.com/why-franchisees-need-to-be-able-to-phone-a-friend-live-to-tell-ep-48-2712368).*

## Story

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR.

Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University. In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Burger King (company)
- Milwaukee (location)
- Liane Caruso (person)
- franchise expos (topic)
- franchisee networking (topic)
- ad campaigns (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/why-franchisees-need-to-be-able-to-phone-a-friend-live-to-tell-ep-48-2712368). Summarized by Burnaze (https://burnaze.com/article/e7556bb9-9355-412e-af54-fea98c49136a).