---
title: "Nation's Restaurant News: Zaxby’s names Joel Bulger as marketing chief"
url: https://burnaze.com/article/e7a3ae8b-6fce-43c3-8436-3bdcf03aae8e
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-zaxbys-names-joel-bulger-as-marketing-chief-2706362
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing","People"]
published: 2018-04-25T14:09:26.000Z
modified: 2026-11-01T02:38:37.310Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/20a76d1af67ce720caf4859c7273e0685413.jpg
---

# Nation's Restaurant News: Zaxby’s names Joel Bulger as marketing chief

**TL;DR:** Zaxby's has appointed Joel Bulger as its marketing chief, bringing industry experience from brands like Johnny Rockets and Wendy's. Bulger will help with Zaxby's marketing, social and digital strategies.

*originally published in 1851 Franchise on 2018-04-25. [Read the original](https://1851franchise.com/nations-restaurant-news-zaxbys-names-joel-bulger-as-marketing-chief-2706362).*

## Story

Zaxby's has announced a change in the leadership team. According to a recent article in Nation's Restaurant News , the brand has appointed industry veteran Joel Bulger to the role of marketing chief.

Prior to accepting this role, Bulger served as the chief marketing executive for Johnny Rockets. His work history also includes names such as Wendy’s, Church’s Chicken and Moe’s Southwest Grill. He will use the skills acquired at these positions to help with Zaxby's marketing, social and digital strategies.

"I’m excited to join the Zaxby’s family. Even when I lived on the west coast, I remained a fan. It’s an amazing brand with a history of quality, culture and growth,” said Bulger.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wendy's (company)
- leadership team (topic)
- Zaxby's (company)
- Church's Texas Chicken (company)
- Moe's Southwest Grill (company)
- Johnny Rockets (company)
- industry experience (topic)
- marketing chief (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-zaxbys-names-joel-bulger-as-marketing-chief-2706362). Summarized by Burnaze (https://burnaze.com/article/e7a3ae8b-6fce-43c3-8436-3bdcf03aae8e).