---
title: "Consumer Marketing News, Views, and Reviews: January 2023"
url: https://burnaze.com/article/e7aac728-8a2d-402c-8366-49d563a8b461
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_january_2023.html
author: "Eddy Goldberg"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Marketing"]
published: 2023-01-10T10:00:00.000Z
modified: 2026-10-31T20:33:28.944Z
image: https://imgs.franchising.com/art/articles/7288_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: January 2023

**TL;DR:** The first Franchise Marketing & Leadership Report of 2023 discusses predictions for franchise marketing in a tumultuous global economy. The report highlights various global events and economic uncertainties that may impact franchise marketing.

*By Eddy Goldberg, originally published in Franchising.com on 2023-01-10. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_january_2023.html).*

## Story

Welcome to 2023’s first Franchise Marketing & Leadership Report! Predictions for franchise marketing in a tumultuous global economy are literally all over the map. World-shaping events this year will range from Ukraine/Russia to Taiwan/China.

Then there’s the new U.S. Congress, dysfunctional from the start and poised for infighting and inaction as it attempts to manage the world’s largest economy.

Not to mention the troubles in China, as the world’s second-largest economy reels from recently relaxed Covid restrictions and troubles at the top. Regardless, you can only manage what goes on inside your four walls… or your fleet of trucks. So if you have news items, trends, reports, or studies you think will be useful to franchise consumer marketers looking to navigate the new year, please forward them our way!

And now, the news… 4 Leadership Trends for the Future of Work in 2023 10 Certain Retail Predictions for an Uncertain Year What’s Next for the Economy, in 10 Charts Are Predictions of a Global Recession Premature?

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- Eddy Goldberg (person)
- franchise marketing (topic)
- China (location)
- Congress (regulator)
- Russia (location)
- Taiwan (location)
- Ukraine (location)
- global economy (topic)
- leadership trends (topic)

---
Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_january_2023.html). Summarized by Burnaze (https://burnaze.com/article/e7aac728-8a2d-402c-8366-49d563a8b461).