---
title: "East Coast Fiesta for Salsa Fresca"
url: https://burnaze.com/article/e7af1daa-69d4-4ef0-9a75-7e590827d6b4
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/east-coast-fiesta-for-salsa-fresca
author: "Global Franchise Team"
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2018-03-21T11:23:00.000Z
modified: 2026-10-31T16:31:28.320Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# East Coast Fiesta for Salsa Fresca

**TL;DR:** Salsa Fresca Mexican Grill, a fast casual Mexican restaurant, plans to expand in Northeastern states. The chain aims to expand to a hundred stores over the next five years through its franchise program.

*By Global Franchise Team, originally published in Global Franchise on 2018-03-21. [Read the original](https://www.global-franchise.com/news/east-coast-fiesta-for-salsa-fresca).*

## Story

Salsa Fresca Mexican Grill, the fast casual Mexican restaurant already established in New York and Connecticut, has announced plans to expand in Northeastern states. Franchise development opportunities will be offered for New Jersey, Pennsylvania, Massachusetts and Florida and Connecticut.

Seth Hirschel, co-founder of Salsa Fresca Mexican Grill, explained the chain’s success: “One of the biggest factors is the fact that we’re not using pre-frozen ingredients – it’s all fresh, every day. The response at all eight of our locations has been so overwhelming, and we’re seeing constant interest from patrons who want to enjoy our fresh foods in other locations, too. It’s time for the next step, and our franchise program will finally meet that incredible demand as we expand to a hundred stores over the next five years.”

The ‘fast casual’ market represents a $47 billion segment of the restaurant industry experiencing rapid growth. Seven of the ten fastest-growing restaurant chains over the past five years being fast casual brands – and of those, Mexican food represents the largest share at 19 percent, compared with only 10 percent growth at traditional burger restaurants. Fast casual has consistently taken market share from quick service restaurants (QSR’s), moving from a nine percent share in 2007 to 18 percent in 2016, with a projected 22 percent share by 2021.

This positive trend for fast casual restaurant growth is expected to continue long term.

## Entities

- Restaurants (sector)
- unit expansion (topic)
- franchise development (topic)
- Global Franchise (publication)
- Florida (location)
- fast casual (topic)
- new york (location)
- new jersey (location)
- Pennsylvania (location)
- massachusetts (location)
- Connecticut (location)
- mexican food (topic)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/east-coast-fiesta-for-salsa-fresca). Summarized by Burnaze (https://burnaze.com/article/e7af1daa-69d4-4ef0-9a75-7e590827d6b4).