---
title: "Wild Birds Unlimited Teams Up with Arbor Day Foundation to Plant Trees and Preserve Habitats"
url: https://burnaze.com/article/e826d10d-6586-4f9a-bd0a-c65d2136482a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221005_wild_birds_unlimited_teams_up_with_arbor_day_foundation_to_plant_trees_and_.html
category: "Pet retail"
industry: "Pets"
segment: "Pet retail"
published: 2022-10-05T12:00:00.000Z
modified: 2026-10-31T20:34:45.330Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Wild Birds Unlimited Teams Up with Arbor Day Foundation to Plant Trees and Preserve Habitats

**TL;DR:** Wild Birds Unlimited has partnered with the Arbor Day Foundation to plant thousands of trees across North America to preserve bird habitats. The partnership aims to address the decline in bird populations, with 3 billion birds lost in the past 30 years.

*originally published in Franchising.com on 2022-10-05. [Read the original](https://www.franchising.com/news/20221005_wild_birds_unlimited_teams_up_with_arbor_day_foundation_to_plant_trees_and_.html).*

## Key facts

- Wild Birds Unlimited partners with Arbor Day Foundation
- 3 billion birds lost in 30 years
- 90% of losses from common species

## Story

## Bird population decline

Over the past 30 years, the breeding bird population has dropped nearly 30% in the United States and Canada. The loss of 3 billion birds has far-reaching implications on our ecosystems and wildlife. Sadly, more than 90% of the losses are from common species seen in backyards every day.

Habitat loss is the primary reason for the decline in bird populations. Birds depend on trees for survival. Trees provide the scaffolding and supplies for our feathered friends to build nests. They are home to a wide variety of insects birds rely on to help their young get the nutrients they need to grow and leave the nest. More trees means more birds.

## Partnership goals

“Wild Birds Unlimited is passionate about bringing people and nature together by supporting the habitats of backyard birds,” said Paul Picket, Chief Development Officer of Wild Birds Unlimited. “Partnering with the Arbor Day Foundation to help plant trees supports our mission to save the songbirds and raise awareness of the important role trees play in creating healthy ecosystems. We’re proud to work together in such a meaningful effort.”

As part of its new partnership, Wild Birds Unlimited is also encouraging customers to become a songbird hero by purchasing a native tree from the Arbor Day Foundation and planting it in their yard.

## Tree planting efforts

To select its tree planting sites, Wild Birds Unlimited focused on migratory areas for birds people commonly see in their backyards. The company planted native pines in the Econfina Creek and the Edward Ball Wakulla Springs State Park of Florida. Rose-breasted Grosbeak, orioles and multiple sparrows, are often spotted enjoying this area.

Out west in the Willamette National Forest of Oregon it planted fir, cedar, and pine trees. The forest region is a key migration habitat for Black-headed and Evening Grosbeak. In the heart of British Columbia, Wild Birds Unlimited planted fir and pine trees along the Cariboo Chilcotin Coast.

This Canadian frontier is a key habitat for migrating Pine Siskin and Golden-crowned Sparrows.

The partnership with the Arbor Day Foundation is part of WBU’s overall initiative to preserve natural habitats and the birds who make our backyards beautiful. The franchise also recently launched its Save the Songbirds campaign to provide educational resources for customers to support the local and migratory songbirds in their backyards.

## Entities

- Franchising.com (publication)
- partnership (topic)
- Pets (sector)
- canada (location)
- United States (location)
- Wild Birds Unlimited (company)
- British Columbia (location)
- tree planting (topic)
- conservation (topic)
- bird population decline (topic)
- Econfina Creek (location)
- Edward Ball Wakulla Springs State Park (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20221005_wild_birds_unlimited_teams_up_with_arbor_day_foundation_to_plant_trees_and_.html). Summarized by Burnaze (https://burnaze.com/article/e826d10d-6586-4f9a-bd0a-c65d2136482a).