--- title: "Inside Mirabito’s Recent Acquisition" url: https://burnaze.com/article/e847136c-47d3-4fde-b9a2-bffe8f53ecf6 source: "CStore Decisions" original_url: https://cstoredecisions.com/inside-mirabitos-recent-acquisition/ author: "Emily Boes" category: "Retail" industry: "Retail" topics: ["Finance & M&A"] published: 2026-07-30T13:50:17.000Z modified: 2026-10-31T13:18:25.543Z image: https://cstoredecisions.com/wp-content/uploads/2026/07/Sweeney_M_Headshot.png --- # Inside Mirabito’s Recent Acquisition **TL;DR:** Mirabito has acquired nine c-store units from Quicklee's, expanding its presence in western New York to 120 locations across three states. The acquisition is part of Mirabito's growth strategy, which includes introducing its brand, premium fuel, and fresh food to the new locations. *By Emily Boes, originally published in CStore Decisions on 2026-07-30. [Read the original](https://cstoredecisions.com/inside-mirabitos-recent-acquisition/).* ## Story Mirabito grows in western New York with its acquisition of nine Quicklee’s stores as it approaches its 100-year anniversary. Binghamton, N.Y.-based Mirabito, which now operates 120 stores throughout New York, Pennsylvania and Vermont, recently acquired nine of these sites from Avon, N.Y.-based Quicklee’s, a move that expanded its presence near Rochester, N.Y. CStore Decisions caught up with Marissa Sweeney, senior director of marketing for the c-store chain, as Mirabito’s 100th anniversary nears to learn more about the acquisition and what it means for the former Quicklee’s stores. **{Marissa Sweeney (MS)}** These locations represent a natural next step in Mirabito’s ongoing growth strategy. Our growth via geographic expansion has traditionally been led by our fuel distribution divisions and, over time, we’ve expanded into complementary businesses that allow us to better serve the communities where we already have a presence. In 2015, Mirabito expanded its residential and commercial energy services into western New York through our acquisitions of Valley Propane & Fuels and Countryside Propane. As our presence in the region has continued to grow, expanding our convenience store footprint was a natural progression. These locations provide an opportunity to build upon the relationships we’ve established over the past decade while introducing the quality fuel, fresh food, convenience retail and customer-focused experience that define the Mirabito brand. As a family-owned company approaching our 100th anniversary, we’re committed to thoughtful, long-term growth and investing in the communities we serve. **{MS}** Over the coming months, customers will begin to see the Mirabito brand introduced throughout the locations along with our premium fuel offerings, expanded fresh food and beverage selections, and the clean, welcoming convenience store experience that defines our brand. Customers will also gain access to the Mirabito Rewards loyalty and payment programs, providing opportunities to save on fuel, earn rewards and enjoy exclusive promotions through our mobile app. As we continue the transition, we’ll evaluate each location individually to identify opportunities for enhancements while ensuring a seamless experience for customers. Our goal is to preserve the convenience and familiarity customers already value while introducing the products, loyalty benefits and customer-focused service that have made Mirabito a trusted destination throughout the Northeast. **{MS}** Community involvement is one of the core values of our company and has been a defining part of the Mirabito culture for nearly 100 years. While this c-store acquisition expands our retail presence in western New York, Mirabito has been serving the region since 2015 through our residential and commercial energy operations and has built strong relationships with many local organizations and community partners over the past decade. Through our Mirabito Cares program, we support hundreds of nonprofit organizations across the Northeast with a focus on youth and families, veterans, healthcare, education and community development. As we continue to grow our presence in western New York, we look forward to building on those existing partnerships while creating new opportunities to give back. We believe strong businesses are built on strong relationships with the communities they serve, and our commitment extends well beyond the products and services we provide. **{MS}** Success for Mirabito means becoming a trusted part of the community and the c-store customers choose because they know they can count on us. Five years from now, we hope people in western New York see Mirabito as more than just a place to fuel up or grab a cup of coffee; they see us as a dependable neighbor that delivers quality products, exceptional service and genuine convenience while investing in the communities we serve. ## Entities - unit expansion (topic) - Retail (sector) - new york (location) - acquisition (topic) - CStore Decisions (publication) - regional growth (topic) - convenience store (topic) - Emily Boes (person) - Mirabito (company) - Quicklee's (company) - Marissa Sweeney (person) - Valley Propane & Fuels (company) --- Originally reported by Emily Boes, CStore Decisions (https://cstoredecisions.com/inside-mirabitos-recent-acquisition/). Summarized by Burnaze (https://burnaze.com/article/e847136c-47d3-4fde-b9a2-bffe8f53ecf6).