---
title: "Cilantro Taco Grill Signs First Lease in Texas"
url: https://burnaze.com/article/e847272b-f7fc-482a-8df2-8855b15aee87
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240829_cilantro_taco_grill_signs_first_lease_in_texas.html
category: "Restaurants"
industry: "Restaurants"
published: 2024-08-29T12:00:00.000Z
modified: 2026-10-31T18:35:36.842Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Cilantro Taco Grill Signs First Lease in Texas

**TL;DR:** Cilantro Taco Grill has signed its first lease in Texas, with franchisee Hector Haget set to open a location in Celina. The brand, founded by Temoc Morfin in 2013, is expanding into the Texas market with Haget, who has a proven track record as an area developer for Jersey Mike's in Southern California.

*originally published in Franchising.com on 2024-08-29. [Read the original](https://www.franchising.com/news/20240829_cilantro_taco_grill_signs_first_lease_in_texas.html).*

## Story

“Cilantro Taco Grill brings something unique - authentic Mexican food that’s true to its roots,” said Hector Haget. “With its proximity to major suburban developments, convenient highway access, and neighboring popular franchises, this location is positioned for success. I was drawn to Cilantro Taco Grill’s mission of positively impacting the communities where they operate, which aligns perfectly with my own goals for family and legacy.”

Temoc Morfin, Founder of Cilantro Taco Grill, expressed his excitement about entering the Texas market, saying, "Expanding into Texas is a milestone for our brand, and we couldn't have asked for a better partner than Hector. His proven track record as an area developer for Jersey Mike’s in Southern California makes him the ideal person to lead our growth in this region. The Celina location is full of promise, and we’re eager to see the impact it will have."

Cilantro Taco Grill was founded in 2013 by Temoc Morfin, who was inspired to bring the family’s treasured flavors and recipes to the masses by his father, ‘Don Javi’ Morfin.

## Entities

- Franchising.com (publication)
- QSR (sector)
- franchise development (topic)
- location expansion (topic)
- texas (location)
- Jersey Mike's (company)
- texas market (topic)
- Cilantro Taco Grill (company)
- Temoc Morfin (person)
- Celina (location)
- Hector Haget (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240829_cilantro_taco_grill_signs_first_lease_in_texas.html). Summarized by Burnaze (https://burnaze.com/article/e847272b-f7fc-482a-8df2-8855b15aee87).